Check out three kinds of posts you can use to get people to hit like or comment on your favorite social media platform.
Marketing expert John Franklin shares proven strategies for acquiring high-value gym clients with zero ad spend.
Conversations sell gym memberships—but where you have those chats is changing as more people spend more time on social media.
Mike Warkentin once needed a decoder ring to navigate his service packages. Here’s how to ensure your clients have clear, concise options.
Brian Foley explains how he used simple but effective tactics to grow one of the largest fitness programs for older adults in Ireland.
Some gym owners try to sell a dozen services and appeal to everyone. Here’s how to sell more by getting results for select clients.
How Ashley Kates uses an avatar named Amy to stay focused at her women-only gym in Lexington, South Carolina.
Why should you dig deep into your niche? The founder of Parisi Speed School has the answer—and some great tips about training youths.
Use these tips to start a program for older athletes—or apply them to any other specialty program you can come up with to grow your gym.
