
The Exact Retention Plan in a 512-Member Gym
Mike Warkentin lays out the structure Rune Laursen uses to move a host of key performance indicators at his large gym in Denmark.

Mike Warkentin lays out the structure Rune Laursen uses to move a host of key performance indicators at his large gym in Denmark.

Rune Laursen produces stat after stat to show exactly how he used an amazing retention plan to build a huge client count at his gym.

If you track metrics and provide the right training, you’ll find that some staff “costs” are actually unbelievably great investments.

If you want 300 or more members, you must work on retention—that’s what our top 10 gym owners did to earn 324-1,034 clients.

Chris Cooper releases an incredible Top 10 leaderboard and shares tips from the gym owners with the most clients.

Hint: It’s not sales. No matter how good you are in the sales office, your gym won’t grow if your current clients are leaving in droves.

If you really want to be a great gym owner, your next course might not involve coaching cues, exercise progressions and program design.

John Franklin sits down with Brian Strump of Live Active Charlotte, who recently bought his gym’s building for $1.8 million.

Great staff members generate at least 2.5 times more revenue than they are paid. So what are you doing to mentor your team to success?