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A brown-haired coach in a black tank top repairs a fitness bike surrounded by tools on a rubber mat.

State of the Fitness Industry: New Tools

Online spin classes, Zwift, remote trainers, bootcamps and Orangetheory—they aren’t your competition. They’re a breeding ground for your next clients. Here’s how to position your microgym for success in 2020.

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Two feet in running shoes stand on asphalt covered with a series of confusing white arrows with red question marks on them.

Training Coaches: Building Careers

Some coaches might want more money, opportunity, consistency or equity. But no one wants the same thing forever. The best way to help your coaches build a career is to mentor them to success.

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A trainer in a blue hoodie sits in front of a desk in a gym office and studies fitness books.

Training Coaches: Continuing Education

The training process for coaches doesn’t end. Despite what your certificate says, your duty as a coach is to find methods that will help your clients reach their goals. Because every client has different goals, we’ll never run out of methods to explore.

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A cartoon drawing of a number of colored gears meshing together above the word "internship."

Training Coaches: Internships

When you own a business, you have to stop being a technician and start being an owner. So eventually you replace yourself as a coach. Check out Chris Cooper’s current process, which was developed after many costly mistakes.

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A man in a black "coach" shirt gives a thumbs up to a client jumping onto a box in front of a chalkboard in a CrossFit gym.

Training Coaches: How to Find New Coaches

Hiring starts with finding the right people. Because you can train a great person how to coach but you can’t teach anyone how to smile. Chris Cooper shares what he’s learned about finding great people and turning them into coaches.

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