As a client moves from fitness to sickness, a trainer’s expertise is diminished. We are not doctors. We are not physical therapists. We are not dietitians. But we want to help. The best way? Partner with true experts.
How going outside your scope of practice can cost you clients and damage your reputation in the health-care community.
Michaela Munsterman is building her gym business with baked goods. Instead of running ads, she’s creating a high-value local network.
Author of a new study suggests more regulations are needed on common fitness supplements—Mike Warkentin disagrees.
Your kids program might not be a perfect fit for everyone. But every child who learns to move and eat at your gym is a huge win.
Your clients aren’t salespeople, even if they see the value of your service. But you can still use them to acquire more people just like them.
Chris Cooper presents eights steps for creating connections and a host of examples of how gym owners can link up with other pros.
Good sleep is critical for improved health and performance. But how exactly do you coach it?
Trainers aren’t doctors or therapists, but they play a key role in improving health for their clients. Chris Cooper explains.
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