The Microgym Model: Getting Started on the Path to Earning $100,000

People starting a hike - get on the path to earn $100000

In the previous post in this series, I gave you some North Star numbers. Together, they make up the “microgym model.”

Over 90 percent of the people who ask me for help already own a gym. The new gym owners are the lucky ones: They can build the model before they open, work hard to optimize it and become successful far more quickly. They reach a point in two years that most of us didn’t reach in 10!

If you already own a gym, it’s going to be harder to make the changes that will earn you $100,000 per year. Sometimes you’ll need little tweaks. Sometimes you’ll need a new direction. And sometimes, well, you’ll have to undo some big errors (as I did).

Navigating change is a mentor’s job. You can book a strategy call with my team here.

Or you can join me on my webinar on April 13 at noon EST first. It’s totally free—bring your questions.

Register for the webinar here.

If you want to get started today, begin with this diagnostic tool.

A six-part diagnostic tool with self-assessment scales gym owners can use to rate their businesses.

If you prefer a PDF, click here to download.

  • Circle the number in each category that represents where your gym is at right now.
  • The lowest number across all categories is your first priority.


Book a strategy call to talk through your priorities and hear about mentorship here.

Get our free tools here.

Sign up for the free April 13 webinar here.


Other Media in This Series


“The Microgym Model: How to Make $100,000 (or More)”
“The Microgym Model: The Numbers You Need to Make $100,000”

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