It’s been incredible to watch the TwoBrain family embrace the philosophy of “Love Letters” over the last few months. They’re getting new members, higher affinity from their current members, and more joy from entrepreneurship.
You can’t get people into your business if you won’t let people into your life.
If you haven’t heard the term “love letters” before, that’s okay. You’re already familiar with them (you’re reading one now.) Love letters are simply notes to your audience about the things THEY care about. They’re helpful tips, answers to questions and intimate details of YOUR story.
They’re not “newsletters”.
They’re definitely not “sales letters”.
I write my love letters to YOU as answers to questions I receive from other gym owners. Every week, 10 of you book a free consultation to the TwoBrainBusiness site. We chat for half an hour. Sometimes I invite you to join our mentorship family, and sometimes I don’t. But the questions are always good, and I always know that OTHERS have the same questions.
So I answer them here. The best love letters I’ve written came from the best questions I was asked.
For example:
“Why I’m Headed to CrossFit HQ”
“How Many ‘Likes’ Do You Need?”
“How to Say ‘No’ To Discounts”
“Why You’ll Never Need 300 Members”
“How To Optimize Your Day”
…and literally hundreds more.
Last week on a podcast interview, I was asked, “What’s the most important piece of content you’ve produced? Which one made the biggest impact?”
A better question would have been: “What YEAR of writing was your best?”
I wrote over 390 blog posts on DontBuyAds.com. Then I wrote Two-Brain Business.
I had over 300 posts on 321GoProject. They’re gone. But most of them came from Two-Brain Business 2.0 and Help First.
I have over 400 blog posts on TwoBrainBusiness.com (and just over 20 on the new TwoBrain.com, which isn’t gym-specific.)
We’re nearing the 100th episode of TwoBrain Radio.
Our YouTube Channel is slowly growing as the mentoring team shares their OWN “love letters” over video.
How do we produce so much? How do we publish every day? How do we find so MUCH to talk about?
The simple answer is, we can’t NOT publish every day.
I can’t NOT do free calls with affiliates who want to grow.
I can’t NOT answer their questions.
I can’t NOT care.
And that means I HAVE to share the answers. I’m literally compelled to. When a gym owner asks a great question, I have to share my answer. I’ve skipped workouts, family time and a TON of fun personal stuff to do so.
That, my friend, is love. Not the love of writing: but the love of The Movement, of your potential to change lives, and the love of service.
What are you compelled to share with your friends? What will keep you up at night if you DON’T tell them?
Which stage of entrepreneurship are you in? Take our 20-question quiz to find out and get the exact steps you need to take your business to the next level.
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