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A huge group of gym owners cheer at the Two-Brain Summit in Chicago.

Two-Brain Business Turns 10: What We’ve Built and Where We’re Going

February 11, 2026 Vision
Chris Cooper recounts the short history of Two-Brain Business on the 10th anniversary of the mentorship company.
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A stack of books sits next to two dumbbells.

The Best Leadership Books to Read in 2026 (and How to Use Them)

February 9, 2026 Personal Development
You don’t become a better leader just by reading about leadership. Here's how to get results after you read these books.
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Text "Leadership books for gym growth" along with the covers of 8 books recommended for gym owners

Which Leadership Books Will Actually Help Your Gym Right Now?

February 9, 2026 Podcast
Determine your leadership level with a simple diagnostic, and then find out which books Chris recommends for gym owners at each level.
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Text "Add $5k in revenue with this step-by-step guide" beside image of a free guide for gym owners

$5,000 in Extra Gym Revenue in 30 Days—Without Paid Ads

February 5, 2026 Podcast
Chris walks through three proven tactics gym owners can use to generate an extra $5,000 in revenue from clients they already have.
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A photo of a smiling gym owner with the words "used my tactics, added $5,000."

How to Add $5,000 in 30 Days—No Ads Needed

February 4, 2026 Selling Gym Memberships
Get my workbook for tactics, step-by-step instructions and checklists that will help you add new revenue fast.
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In a gym, a large, broken marketing funnel leaks bright orange fluid all over the gym.

Why Ad Agencies Keep Failing Gym Owners (And What to Do Instead)

February 3, 2026 Selling Gym Memberships
It's time we had an honest conversation about why ad agencies keep failing and how you can actually grow your gym.
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