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Gym owner Lisa Palmer and Two-Brain CEO John Franklin with text "profiting from HYROX"

How HYROX Affiliates Actually Make Money

July 9, 2026 Podcast
Some gyms are struggling to break even on their HYROX affiliation. Others are generating 15X or even 89X ROI—here's how.
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Gym owner and Two-Brain mentor Lisa Palmer with text "15X ROI on HYROX Affiliation"

The HYROX Playbook Driving 15X ROI in This Gym

July 8, 2026 Selling Gym Memberships
HYROX affiliation has paid off more than Lisa ever anticipated: massive ROI and an incredible retention boost.
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Athletes in a gym doing wall balls with text "HYROX PAYDAY"

The $0 Way for Gyms to Cash In on HYROX

July 7, 2026 Selling Gym Memberships
Ready to cash in on the HYROX hype? Here's how to run a profitable HYROX-style mini simulation in your gym.
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Two-Brain CEO John Franklin with text "HYROX SIM PLAYBOOK"

How to Run Your First HYROX Competition in Your Gym

July 6, 2026 Podcast
HYROX is everywhere right now. Is your gym cashing in on the trend? Tune in to learn how to run a profitable HYROX-style competition.
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Two-Brain founder and gym owner Chris Cooper with text "Don't waste the summer"

How Smart Gym Owners Beat the Summer Slump

July 2, 2026 Podcast
Summer hits gyms hard. Chris shares five strategies gym owners can use to generate revenue during slow summer months.
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Three gym owners on a beach with text "these gym owners don't fear summer"

4 Ways to Generate Gym Revenue This Summer

July 1, 2026 Selling Gym Memberships
Coop shares four tactics smart gym owners use every summer to protect their revenue and set themselves up for a massive fall.
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