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A man sits on the floor of a gym after a dumbbell workout and smiles at his workout partner.

Your High-Speed Guide to a Spring Bring-a-Friend Event

January 14, 2026 Gym Marketing
If you have six hours, Chris Cooper has the exact plan to help you acquire hot leads and new clients in February or March.
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A photo of a gym full of prizes with the text "Everyone wins (including you)."

Revenue & Retention: Our Signature Event for Q1

January 13, 2026 Gym Operations
Chris Cooper serves up the 2026 "Intramural Open Guide"—a step-by-step plan to help you grow your gym business.
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The cover of Two-Brain's 2026 Intramural Open guide with text "Boost revenue and retention with this competition"

The Gym Competition That Boosts Revenue, Retention and Referrals

January 12, 2026 Podcast
Boost your gym's revenue and retention in 2026 with the in-house competition system Chris Cooper has refined over a decade.
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Two-Brain founder and gym owner Chris Cooper with text "How to make the affiliation decision"

Stop Watching YouTube, Start Running Your Business

January 8, 2026 Podcast
Stop consuming clickbait speculation about CrossFit’s sale and start working on what actually matters: gym your business.
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A woman uses a VR headset in a gym.

AI Won’t Steal Your Gym Clients in 2026 if You Do This

January 7, 2026 Personal Development
AI is everywhere, but it can't do everything. Chris Cooper lays out a plan to help you give your members exactly what they want.
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A smiling, confident gym owner stands in his training area.

Gym Owners: 10 Reasons for Optimism in 2026

January 6, 2026 Personal Development
Revenue is up. ARM is climbing. Retention is at an all-time high. Fair winds are blowing if you know how to raise your sails.
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