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A photo of a smiling gym owner with the words "used my tactics, added $5,000."

How to Add $5,000 in 30 Days—No Ads Needed

February 4, 2026 Selling Gym Memberships
Get my workbook for tactics, step-by-step instructions and checklists that will help you add new revenue fast.
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In a gym, a large, broken marketing funnel leaks bright orange fluid all over the gym.

Why Ad Agencies Keep Failing Gym Owners (And What to Do Instead)

February 3, 2026 Selling Gym Memberships
It's time we had an honest conversation about why ad agencies keep failing and how you can actually grow your gym.
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Text "Better Gym Marketing Than an Ad Agency" beside graphic of new gym members pouring into a funnel and money coming out the other side

Why Gym Marketing Agencies Fail & What To Do Instead

February 2, 2026 Podcast
Coop reveals why gym marketing agencies keep failing and lays out the battle-tested funnels gym owners should build instead.
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Photo of cheering gym owners in crowd at the Two-Brain Summit with text: "Who's headlining the 10th annual Two-Brain Summit?"

The 10th Annual Two-Brain Summit: Headliner and Theme Revealed!

January 29, 2026 Podcast
The 2026 Two-Brain Summit happens June 6-7, and this year’s theme will change how you think about scaling your gym.
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A man walks past a gym and sees his reflection as a superhero in the window.

This One Matters if You Want to Master Gym Marketing

January 28, 2026 Selling Gym Memberships
Chris Cooper lays out marketing wisdom from Mike Michalowicz—and it could change the way you try to acquire clients.
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About 1,000 gym owners at the Two-Brain Summit.

The Power of 10: Why You Need to Be at the 2026 Two-Brain Summit

January 27, 2026 Personal Development
Chris Cooper explains exactly how a weekend in Chicago in June will help you 10x your gym business.
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