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Gym owner and mentor Tres Kennedy with Two-Brain CEO John Franklin and text "'My clients can't afford this'"

How This Gym Owner Sells $300 Memberships in Rural Alabama

October 8, 2026 Podcast
Tres Kennedy raised rates in his small-town Alabama gym, and staff pay and client retention went up too. Hear his full story.
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Gym owner Tres Kennedy with text "2X RATES WITHOUT LOSING SALES"

How a Small-Town Gym Nearly Doubled Its Price Without Losing Sales

October 7, 2026 Selling Gym Memberships
Rural Alabama gym owner Tres Kennedy raised his price from $150 to $285 a month without losing sales. Here's how he did it.
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gym background with text "BUY BACK YOUR TIME"

The Gym Hire That Earned Me $400 on Day One

October 6, 2026 Hiring Staff
As a gym owner, the only way to raise your hourly pay is to stop doing low-value work yourself. That means hiring someone to do it.
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Two-Brain founder Chris Cooper with text "Pay yourself more"

Who to Hire at Your Gym to Pay Yourself More

October 5, 2026 Podcast
Chris helps you determine who to hire first in your gym and what to do with your reclaimed time so each hire pays you back.
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Two-Brain founder Chris Cooper with text "MEMBERS WHO SELL FOR YOU"

How Top Gyms Create Raving Fans

October 1, 2026 Podcast
Why do some gyms have members who bring friends and stay for years, while others struggle to keep the clients they have?
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Two women in gym with text "4 TYPES OF GYM MEMBERS"

The 4 Types of Members in Your Gym and What They Need From You

September 30, 2026 Member Retention
Stop competing with chain gyms on price. Here's how to prescribe and sell high-value coaching your prospects will actually say yes to.
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