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Karl Solberg and Oskar Johed prepare to take the stage at the 2025 Two-Brain Summit.

Breakeven at 17 Members, Massive Profitability at 80

October 17, 2025 News and Views
Oskar Johed and Karl Solberg are skipping to the good part by avoiding time-sucking, soul-crushing errors at their new gym.
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Oskar Johed with text "Why this CrossFit gym owner opened a small group training studio"

Profitable With 15 to 20 Members: The Small Group Advantage

October 16, 2025 Podcast
Coop walks you through a proven path to scale your gym safely and profitably: small group and semi-private training.
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On a whiteboard, a coach presents a workout to a small group of clients at a gym.

Scaling Your Studio: From Big Group to Small Group

October 15, 2025 Gym Operations
Struggling to get 10-12 people into a group class? It's not too late to start offering small-group coaching. Here's how to do it.
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A group of clients does a workout in a gym as part of a small-group training program.

Scaling Your Studio: From 1:1 to Small Group

October 14, 2025 Gym Operations
Maxed out with PT clients? Here's the data-backed best way to scale up. Hint: It's not selling big group-training classes.
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How to Scale Your Gym Without Going Broke: Moving to Small Groups

October 13, 2025 Podcast
Coop walks you through a proven path to scale your gym safely and profitably: small group and semi-private training.
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Attorney Matt Becker of GymLawyers.com with text "Legal risks for gym owners using AI (a lawyer's perspective)"

AI and Liability for Gym Owners: What You Need to Know

October 9, 2025 Podcast
Attorney and former gym owner Matt Becker explains how to use AI safely in your gym business without creating massive liability.
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