Chris Cooper offers a live training session on June 17 at noon Eastern to help you learn to nurture your leads and acquire more clients.
Business guru telling you to offer 40 percent off? Here’s a list of problems you’ll cause if your follow that untested, reckless plan.
The most successful gyms in the world aren’t built on sand. Chris Cooper lays out the blueprint for a legendary fitness business.
Chris Cooper shares the secret tips from industry-leading Two-Brain gyms that have between 379 and 655 clients in coaching programs.
“Summer revenue was bad.” I’ve heard this way too often. If you don’t want to say it in 2025, the time to act is right now.
Most gym owners don’t build clear marketing funnels. Most just wait and hope. Here’s exactly what to do instead to fill your gym.
Chris Cooper lays out the details of two high-value services top gym owners are using to increase average revenue per member.
Good selling isn’t about manipulation; it’s about genuinely helping someone solve a real problem. Here are 5 tips to close more sales.
Selling is actually the first act of coaching. Here’s how to do it while maintaining a philosophy of generosity and service.
