Do You Know How to Lead the 4 Personalities You’ll Find in a Gym?
Chris Cooper lays out 4 avatars and points you to a resource that will teach you how to inspire each one to do great things.
Chris Cooper lays out 4 avatars and points you to a resource that will teach you how to inspire each one to do great things.

Here is the plan to push past a common barrier and develop your leadership skills to become an elite fitness entrepreneur.

You can’t read minds. Stop trying. Use Chris Cooper’s plan to skip to the right answer and grow your fitness business fast.

This stuff feels good at the time but has horrible consequences. You might be surprised how bad No. 3 can be.

Chris Cooper reveals exact monthly totals and explains how the Top 10 Two-Brain gyms generate industry-leading gross revenue.

I love the iron will gym owners cultivate in training. It’s an asset. But let’s not confuse resilience with stubbornness.

You already have the tools you need to build a world-class gym. You acquired them as you learned how to train your body!

A framework to help you know what to focus on now, what to address later and what to completely ignore as a gym owner.

You opened your gym to do it your way, but excessive creativity causes chaos for clients and staff. Here’s the middle ground.