What’s the best way to get a prospective client to join? Mike Warkentin says it’s a free consultation, not a free trial.
Mike Warkentin explains how you can use one simple tactic to avoid huge errors that will cost you a ton of cash and lots of clients.
Mike Warkentin lays out the essential elements of small gyms after talking to two owners whose average revenue per member is above $600.
Mike Warkentin talks about the value of content for gym owners and offers a simple challenge to help you publish regularly.
Is it a good idea to try to build a 300-member gym that generates 90 percent of revenue with group classes? Probably not.
What would you do? “I could do it myself in 10 minutes or invest 30 minutes so I can offload this task forever.”
Great kids coaches and programs are highly specialized, and you’re selling yourself short if you aren’t charging for the value you deliver.
Gym owners are wise to double down on corporate campaigns so they can build local audiences and tell their unique stories.
To improve your gym, you must do the right things at the right time—even if they’re hard. If you do, your biz will turn around fast.
