If you never evaluate your workouts against client results, you might be cranking out weak WODs that just make you feel clever.
If a visitor sees the word “community” within the first five seconds of viewing your website, Mike Warkentin sees a branding problem.
Mike Warkentin recounts an HR nightmare at his gym and explains how you can move your business forward by punting a bad coach.
Mike Warkentin lays outs 14 reasons gyms should not use punch cards. Reason No. 1: Punch cards don’t help clients get results.
Mike Warkentin chased vague numbers until he was losing money. Then he ran the numbers and set hard targets to support his gym.
When rapid growth is happening, it’s easy to drop the ball with current clients. But if you do that, your growth is going to stop.
What’s the best way to get a prospective client to join? Mike Warkentin says it’s a free consultation, not a free trial.
Mike Warkentin explains how you can use one simple tactic to avoid huge errors that will cost you a ton of cash and lots of clients.
Mike Warkentin lays out the essential elements of small gyms after talking to two owners whose average revenue per member is above $600.
