You could spend a ton of money serving ads to cold leads who don’t care about fitness at all. Or you could do this … .
Mike Warkentin interviewed dozens of top fitness entrepreneurs in 2022. Here are the three things they have in common.
The New Year is a great time for gym owners. Here’s how to ensure resolution makers keep training with you for years.
Mike Warkentin reveals new data that shows gym owners where to focus if they want to improve attendance and client retention.
Mike Warkentin digs into data to show how gym owners can increase revenue and profit by creating or improving a nutrition program.
Here’s how to calculate what you make per class—and what to do instead if a time slot is draining money from your gym.
A new article reveals data that suggests the fitness industry is recovering from two years of pandemic-fueled hardship.
If you run the numbers, you’ll find that your gym or studio is going to be much better off if you pass on discounts and sales.
Mike Warkentin reviews stats that show the spending habits of clients who prefer access vs. those who pay for coaching.
