
Surge Pricing and Microgyms: Charge More for 5-p.m. Classes?
Some businesses are experimenting with variable rates. Should you? Mike Warkentin says there are better ways to make money in a microgym.

Some businesses are experimenting with variable rates. Should you? Mike Warkentin says there are better ways to make money in a microgym.

Would you prefer to battle social-media algorithms or show up in the inboxes of people who already want to buy from you?

This $80 a month position can produce incredible results. And when it does, you can double down to grow your fitness business faster.

How should a gym owner use the fastest-growing social media platform in the world? Check out these tips and content ideas.

Your kids program might not be a perfect fit for everyone. But every child who learns to move and eat at your gym is a huge win.

Scenario: One client films a video and then calls out another client who’s in the background. Both are angry. Are you prepared?

New Year’s clients are notorious for bolting in February. Here are three simple steps to retaining at-risk clients long term.

Own a machine or cut a revenue-sharing deal? Pricing and margins? Do you need a card reader? Here’s what other gym owners are doing.

Even if you love and emphasize group classes, PT can add a ton of revenue to your bottom line and help you serve clients better.