
The Five Pillars of Retention: Do You Make the Right People Famous?
Chris Cooper lays out two more key elements of retention in a gym: fame and compatibility. Focus on them to keep clients longer.

Chris Cooper lays out two more key elements of retention in a gym: fame and compatibility. Focus on them to keep clients longer.

Chris Cooper digs into the five keys to increased length of engagement and supplies a host of resources to help you improve your gym.

Chris Cooper lays out the five keys to length of engagement in a gym and digs into the first one: Your clients must accomplish their goals.

Dixie Burns has over 300 clients at her gym in Washington, and she’ll tell you exactly what she does to ensure they keep training.

Chris Cooper reveals the March 2023 client-count leaderboard and shares tips from the gym owners who earned Top 10 spots.

To boost client totals at your gym, you must onboard new members properly. If you don’t, your new additions will soon be alumni.

Chris Cooper lays out a four-event plan you can use to fire up your clients, create good vibes and encourage regular training.

Chris Cooper serves up a plan to keep gym clients engaged without adding a ton of extra work to your to-do list.

Regular conversations lead to deeper relationships with clients. A short conversation and then silence? That relationship is going to end.