
Culture by Design
Building and maintaining a culture is challenging. Here’s what Two-Brain mentor Brian Alexander learned from three years building his culture—and how he almost let a few people destroy it.
Building and maintaining a culture is challenging. Here’s what Two-Brain mentor Brian Alexander learned from three years building his culture—and how he almost let a few people destroy it.
Greg Strauch shares strategies for a clean break when letting an employee go.
The type of salesperson you hire—and the compensation you offer—will depend on which phase of entrepreneurship you’re in. This guide will show you what to do in every stage of a business’ life.
Some coaches might want more money, opportunity, consistency or equity. But no one wants the same thing forever. The best way to help your coaches build a career is to mentor them to success.
The training process for coaches doesn’t end. Despite what your certificate says, your duty as a coach is to find methods that will help your clients reach their goals. Because every client has different goals, we’ll never run out of methods to explore.
As a client moves from fitness to sickness, a trainer’s expertise is diminished. We are not doctors. We are not physical therapists. We are not dietitians. But we want to help. The best way? Partner with true experts.
Hiring starts with finding the right people. Because you can train a great person how to coach but you can’t teach anyone how to smile. Chris Cooper shares what he’s learned about finding great people and turning them into coaches.
Your role as entrepreneur is to invest your time in the highest-value roles. We show you how to do it in eight steps.
Entrepreneurs can’t avoid risk, but they must mitigate it. When you leave your job to open a business, you take a big risk. Maybe you