Category: Hiring Staff

A very angry woman with clenched fists and steam coming out of her ears. Her shirt says, "I'm going to quit your gym."

Rep Week: Hard Conversations

You have to remove emotion from tough conversations before you can work on solutions. Here’s how to do it and prevent members from leaving angry. Practice this technique, and those members might return one day.

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A brown-haired gym owner sits at a wooden desk with a laptop and looks up with a small smile.

Rep Week: Coach Evaluations

The key to improving your staff is constant evaluation. And the key to good evaluation is frequency. Every three months, gym owners in our Growth Stage hold a Career Growth ToolKit meeting with each staff member. Here’s how to run these meetings and improve your staff.

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A number of white arrows labelled "Rx" point at a red circle labelled "goal."

Rep Week: Goal Reviews

Data shows the best gyms meet with each client and review progress quarterly. The prescriptive model is becoming our actual job. The delivery of nutrition and exercise programs is just how we implement our prescriptions.

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A high-angle view of people forming an arrow on the street.

What's More Important Than Culture?

Without a cause, your culture doesn’t produce anything. You just sit there holding hands, uninspired. Eventually, people will leave a great culture in pursuit of noble purpose. But if you have a noble purpose or just cause, people will follow you.

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In a line of white cutout stick figures, one with a brain logo leans sideways and peeks out.

Staff Culture and "Who Luck"

Some mediocre people at your table are probably sitting in the seats of great people. And until they’re gone, the amazing people won’t sit down because there are no vacant seats.

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A business diagram on white paper with blue gears labelled "strategy," "goals" and "hiring."

Culture by Design

Building and maintaining a culture is challenging. Here’s what Two-Brain mentor Brian Alexander learned from three years building his culture—and how he almost let a few people destroy it.

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