Category: Hiring Staff

In a line of white cutout stick figures, one with a brain logo leans sideways and peeks out.

Staff Culture and "Who Luck"

Some mediocre people at your table are probably sitting in the seats of great people. And until they’re gone, the amazing people won’t sit down because there are no vacant seats.

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A business diagram on white paper with blue gears labelled "strategy," "goals" and "hiring."

Culture by Design

Building and maintaining a culture is challenging. Here’s what Two-Brain mentor Brian Alexander learned from three years building his culture—and how he almost let a few people destroy it.

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Two feet in running shoes stand on asphalt covered with a series of confusing white arrows with red question marks on them.

Training Coaches: Building Careers

Some coaches might want more money, opportunity, consistency or equity. But no one wants the same thing forever. The best way to help your coaches build a career is to mentor them to success.

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A trainer in a blue hoodie sits in front of a desk in a gym office and studies fitness books.

Training Coaches: Continuing Education

The training process for coaches doesn’t end. Despite what your certificate says, your duty as a coach is to find methods that will help your clients reach their goals. Because every client has different goals, we’ll never run out of methods to explore.

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A silhouette of a hand holding a lens against a blue sky, with the word "coaching" at the focal point of the lens.

Training Coaches: Scope of Practice

As a client moves from fitness to sickness, a trainer’s expertise is diminished. We are not doctors. We are not physical therapists. We are not dietitians. But we want to help. The best way? Partner with true experts.

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A man in a black "coach" shirt gives a thumbs up to a client jumping onto a box in front of a chalkboard in a CrossFit gym.

Training Coaches: How to Find New Coaches

Hiring starts with finding the right people. Because you can train a great person how to coach but you can’t teach anyone how to smile. Chris Cooper shares what he’s learned about finding great people and turning them into coaches.

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