What is the TwoBrain Workshop?
Last night, CrossFit’s EOD (Email of the Day) mentioned our local mentorship project: the TwoBrain Workshop. After noticing that many of my seed clients
Last night, CrossFit’s EOD (Email of the Day) mentioned our local mentorship project: the TwoBrain Workshop. After noticing that many of my seed clients

We teach Affinity Marketing, which is the overarching practice of focusing on your best clients, and making new connections through the “Help First” strategy. That
I was visiting a new gym in Boston. The coach said, “Warm up with double-unders.” I’m okay at those, so I did 100 unbroken. Then
The Two-Brain model is built on the balance of knowledge and caring service. My gym is built on the same model. And yours can


It’s no secret that I worked on the CrossFit HQ Media team for years. I’m still an irregular contributor to the Journal on business-related ideas.



Entrepreneurs in the TwoBrain Family spend December planning for the next year. First, we review “Perfect Day”. Then we choose their goals for the year