
Episode 99: Building, Teaching and Protecting Your Culture
Announcer: 00:01 – You’re listening to Two-Brain Radio. We make gyms profitable. Getting you on track to making every day your Perfect Day. Every week

Announcer: 00:01 – You’re listening to Two-Brain Radio. We make gyms profitable. Getting you on track to making every day your Perfect Day. Every week

Yesterday, I wrote, What IS Excellence? and promised to follow up with a specific example of measuring excellence in the gym business. Below, you’ll find

Last night, CrossFit’s EOD (Email of the Day) mentioned our local mentorship project: the TwoBrain Workshop. After noticing that many of my seed clients

We teach Affinity Marketing, which is the overarching practice of focusing on your best clients, and making new connections through the “Help First” strategy. That
I was visiting a new gym in Boston. The coach said, “Warm up with double-unders.” I’m okay at those, so I did 100 unbroken. Then
The Two-Brain model is built on the balance of knowledge and caring service. My gym is built on the same model. And yours can
