
Why I Built The Incubator
The most common complaint you used to hear about CrossFit? “I’ve been doing that all along. I just didn’t have a name for it.” You’d

The most common complaint you used to hear about CrossFit? “I’ve been doing that all along. I just didn’t have a name for it.” You’d

In Two-Brain Business 2.0, I wrote: “Good debt creates an asset. Bad debt creates a liability.” I was talking about investment. But now

How do we measure business success? For CrossFit coaches, measuring fitness is easy: it’s improved capacity across broad time and modal domains (the ten

Last year a local high school built a new football field. Football isn’t our primary sport in Canada, but the local competition is fierce,


An anti fragile business is one that grows while others are failing. Antifragility doesn’t simply mean avoidance of problems; it means using problems to diversify and grow.

***This was my response to an email from Coach B. Coach B read a love letter from me last week called “Keeping Wolves Fat”, and

I don’t do powerlifting meets in prisons anymore. Picture this: 4000 men, and all of them innocent (just ask them). All incarcerated for life.

In 2002, Jack Whittaker won $315 million in a Powerball jackpot. Within a decade, his daughter and granddaughter had died of drug overdoses, his wife