
The Marketing Gap
You hate selling. Selling feels unnatural to you. It’s painful. You can’t “close”. You underprice your service. You find excuses to give discounts to

You hate selling. Selling feels unnatural to you. It’s painful. You can’t “close”. You underprice your service. You find excuses to give discounts to

We’re not exercising at Catalyst tonight. We’re having pulled pork sandwiches, coleslaw and beer. We’re doing an Escape Room challenge to close out our Intramural

When you break your day down into the roles you fill at the gym, how much time do you spend marketing? If marketing is

We publish every day. Between blog posts, podcasts, our YouTube Channel and social media…it can get a bit overwhelming. And oh yeah, I’ve
I spent New Year’s Eve with a friend named Matt. Matt’s a farmer. We sat at his handmade kitchen table drinking Mad Jack, both


The nearest box is 800m away. They charge less. They copy EVERYTHING you do–right down to your color scheme. What do you DO about it?