Discounts don’t build gyms. They destroy them. Here’s what to offer to prospective clients instead as Black Friday 2025 rolls around.
Chris Coopers lays out the four essential funnels every gym owner needs to acquire high-value clients who stay for years.
Your call: Use this organic-content plan to generate red-hot leads or sit idle in the sales office and complain that your leads are weak.
Chris Cooper has 10 sure-thing tactics you can use to acquire dozens of new leads without spending a dollar on ads.
If you follow my plan, you’ll improve retention, increase revenue and add more clients to your gym in February and March.
Brian Foley explains exactly how his gym in Ireland, Activate, managed to land 22 new clients in July with a leak-proof sales funnel.
If you’re doing something wrong, don’t take it personally. Every novice marketer has made these expensive mistakes.
We teach gym owners how to be scientific about ads so they get real results and know they aren’t wasting money.
When done properly, advertising is an investment, not a cost. Here’s how to ensure your ad dollars generate a clear return.
