Chris Cooper provides a shortcut to help gym owners add new clients while they’re establishing their brands.
Brand and direct marketing are very different, but the two go together like chocolate and peanut butter. (Remember that campaign?)
Client count matters, but only in relation to your model and key performance indicators such as average revenue per member.
Need five new clients? You don’t have to search for them. You can find them if you tag along with your best members when they leave your gym.
Chris Cooper serves up three battle-tested tactics you can use today to generate high-value referrals from current members.
An increase in affiliate fees has many gym owners considering their options. If you choose to rebrand, here’s what you need to know.
Want to see inside a well-oiled sales machine at a gym? This is your chance. The owner of 3D Fitness spills all his sales secrets.
Chris Cooper reveals the red-hot—but super simple—marketing strategies of elite gym owners who acquire the most high-value clients.
If you think of selling as pushing people to buy unneeded things, you’re going to struggle to make sales. Here’s how to reframe it.
