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The 2017 Intramural Open: Your Complete Guide

The Intramural Open is now a staple for hundreds of gyms worldwide. It all started at Catalyst, and the idea has been tweaked or improved many times over. In 2017, the largest change is the timing: we’ll hold the draft much earlier. This will allow gym owners to plan at least one six-week specialty “Open Prep” group in their gym. Just in case this is your first time, the Intramural Open is a fantastic way to bring a “fraternity” feel to the CrossFit Games Open. Our focus is on inclusion instead of competition; points are awarded based on participation instead of finishing time. Captains are chosen from among the most FUN clients (not coaches), and they encourage others to play for their team. There’s no “last one picked”. It’s easy to run, and many affiliates say it’s the best thing they do all year. I’ll divide the Intramural Open season into four stages: Draft, Pre-Open, Open and Post-Open.  Choose four Captains. These shouldn’t be the top athletes in your gym, but the members who you’d describe as “most fun.”  Each Captain chooses a team name. Create five Facebook groups: one for each team, with you (the gym owner) and each captain as an ‘admin.’ Create the fifth for you and the Captains only, so you can get messages to Captains and teams quickly. Note: these aren’t your official Affiliate teams. I could still be on the official Catalyst team attempting to make Regionals AND the “Kipping It Real” squat (my Intramural team.) There’s no need to build all four teams on the Games site. Divide your “serious” competitors between the four teams with a Draft. In our draft, we presented the Captains with a list of athletes already registered for the Open on draft day. Each were allowed to “protect” two athletes–mostly spouses or best friends–for their team. The rest were thrown into a hat.Draft order was determined each round by randomization (e.g. 1-2-3-4, 4-2-1-3, ...
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Episode 54: Retail Rehab

 
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How to maintain margins

By Ken Andrukow, TwoBrain Mentor A funny thing happens as your business grows…so do your costs, both fixed and variable. You sign a new team to a training contract and you need to invest in 10 new rowers. Your PT is growing every month, and you think it is a good time to increase square footage. This can become a slippery slope.  To make the right choices at the right time, you need to ensure you understand your margins. Profit margin is a metric that helps to assess efficiency in running a business. While overall costs influence the net profit margin, variable costs are a specific determinant of gross profit margin. Variable costs are the cost of goods sold — for instance labor costs or material costs — and are different from fixed operating costs of running a business. By controlling variable costs you can achieve a higher gross profit margin and, therefore, in a more profitable business. As Mike Michalowicz writes in “Profit First”: “The GAAP (Generally Accepted Accounting Principles) formula for determining a business’s profit is Sales – Expenses = Profit. It is simple, logical and clear. Unfortunately, it doesn’t give you the total picture.  The formula, while logically accurate, does not account for human behavior. In the GAAP formula profit is a left over, a final consideration, something that is hopefully a nice surprise at the end of the year. Alas, the profit is rarely there and the business continues on its check to check survival. Sales – Expenses = Profit Sales – Profit = Expenses With Profit First you to flip your focus to Sales – Profit = Expenses. Logically the math is the same, but from the standpoint of the entrepreneur’s behaviour it is radically different. With Profit First, you take a predetermined percentage of profit from every sale first, and only the remainder is available for expenses.” Understanding this accounting principle will help you ...
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Episode 53: Selling Personal Training, With Jeff Burlingame

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Why Hire a Mentor

by Ken Andrukow, TwoBrain Mentor Being an entrepreneur doesn’t mean you have to go it alone. As a successful business owner I will tell you I could not have accomplished my goals without help–from a mentor, colleague, friend or even family. Looking outside my business gave the ability to evaluate, internalize and act on the counsel I received and was instrumental in making my companies successful. Successful business leaders leave a path of breadcrumbs, follow them. Why would you take advice from someone that is not already been where or beyond where you’d like to see yourself. Hiring a mentor is not a path to shortcuts. However, a mentor can help you make better decisions and avoid unnecessary defeats. A mentor can also help you identify and make sense of what you already know, and give you the leverage to take action on the most important pieces. There are no original ideas left in the world so why try to reinvent the wheel. Whatever you’re trying to do, it’s probably already been done before. Learn from those that have already successfully navigated a similar situation, solved a problem and are profiting. A mentor, especially one that you hire, is someone who will not pull any punches, they will provide the unbiased advice you need most. Hire a mentor that is someone who has the experience, or expertise, that you looking to achieve. In the fitness business we are quick to tell athletes that they need to hire a coach if they want the best results. Remember there are experts waiting to help you solve your business problems. Eventually you may get there on your own however why wouldn’t you want to have someone give you the playbook that made them successful in the same field. The lessons you will learn will be invaluable and will give you the mindset necessary to ensure your success.
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Constructive Feedback

By Amber Cooper, MHRM Every manager has been there.  One of their team isn’t meeting expectations, or has done something that requires them to have the “difficult” conversation with them. There are many reasons a manager/owner may hesitate giving constructive feedback – they may be “friends” with their team members, they may be fearful of the reaction, or they may not have the time (to name a few).  Whatever the reason, the implications of not providing feedback far outweigh that moment or two of discomfort delivering the feedback.  Specifically, your team member may impact your customers with their continuing performance issue, the resentment might grow in you  and lead to a less calm discussion and, perhaps most importantly, you are not providing your team member with valuable information that will support their development. When applying the principle of “help first”, think of what that means to your own team.  We all want solid performers working for us.  Often that requires you, as an owner or manager, to support your team in getting to that performance level. To help you in delivering that message, think about providing factual feedback, not judgmental feedback.  A simple model for delivering constructive feedback is as follows:         Describe the current behavior         Describe the impact of the behavior         Identify alternative behaviors         Listen (what are their concerns, ask them to summarize back next steps to ensure understanding and offer ongoing support/ confidence in them) An example, rather than: Your coaching of that class was crappy today (Judgement, not specific, what does crappy mean, what do you want them to do) Try instead: Sally, today I noticed you lacked enthusiasm and energy in your class.  When you lack enthusiasm, and don’t engage, customers can see that and they were losing interest because they see your lack of interest.  If you aren’t feeling energized at the beginning of class what are some things you can do to get focused?  What ...
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