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Episode 83: 3 Tactics To Self-Motivation For Owners

 
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How To Be A Pro

Do you think Matt Fraser is learning how to air squat today? Matt Fraser is a professional exerciser. He’s awesome to watch (I hope you got to see him in Madison last weekend; I did.) He won the CrossFit Games and was crowned “Fittest on Earth” for the second year in a row. If you’re in his shoes this morning, do you go back to basics? Tom Brady has a throwing coach. After every season, he starts from scratch with his coach: learning the forward pass, just like he did as a six-year-old. Greg Glassman said: “Stick to the basics and when you feel you’ve mastered them it’s time to start all over again, begin anew – again with the basics – this time paying closer attention.” Steven Pressfield wrote “The Legend of Baggar Vance” and “The War of Art”. He also wrote “Turning Pro”, a book about developing habits and committing to a higher level in life. Steven is ALSO a professional exerciser, even though it’s not his career or even his passion. He’s a pro because he turns up to meet his trainer at the gym every day, even when he doesn’t feel like it. He learned to be a pro exerciser by being a pro writer. He doesn’t always feel like writing, but he does anyway. And on an interview this morning, he said: “The defining feature of a professional is the willingness to go back to basics over and over again.” Sounds familiar, right? When you finish OnRamp, you earn the right to call yourself a CrossFitter. That doesn’t mean you’re a professional CrossFit athlete. Not yet. You have a lifetime of learning ahead of you–and you’ll have to practice the air squat all the time–but you get to wear the same badge as me. Welcome, friend! When you take the CrossFit Level 1 course, you earn the right to call yourself a coach. That doesn’t ...
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Guidelines to Exponential Growth

PT Starter Kit:  Want to CRUSH Personal Training Sales? Here are some general guidelines to success: Drop the Trial Get them started sooner Refine your intro so that new prospects are happy to start today, not “dipping their feet in the water” Make On Ramp 1-on-1 instead of group Ask them “Would you feel more comfortable working with a coach 1 on 1 or in a group?” IF they answer 1 on 1, do you have an answer for them? Sell PT during On Ramp Don’t wait until the end of On Ramp to ask for the sale Talk about the benefits of 1 on 1 training Better yet, show them Produce PT content weekly Establish the expertise of your coaches Let them know what you offer How does it benefit them? Sell monthly plans instead of packages Month to month packages are much easier to set up and require no maintenance They are often worth much more long term Group your membership options instead of creating hybrids Rather than creating a discounted service specific only to a few individuals, try grouping membership options i.e. Ms. Jones does CrossFit, PT, Nutrition and a monthly In Body.  Leave the memberships all separate so she can keep them all for as long as she wants, or drop 1 or 2 options instead of all of them  This is the tip of the iceberg, but a great place to start nonetheless.  Refine the process to maximize the results If you need more help, we are here for you.BOOK A FREE CALL 
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Episode 82: Don't Call It A Bootcamp

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Episode 81: Partnerships

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5 Ways to Get Your Members Behind Your Programs

PT Starter Kit:  Getting Your Staff Behind Your Programs If you want a program to work, you need to get the gym behind it.  This includes your staff and obviously your members. Staff is easy, mostly.  Show the role/expectations to outline the gig.  Show them the value to them ($$$).  Show them how easy it is to run and make $$$ by doing the role yourself first and documenting the process. Members might be more challenging.  They don’t usually like change unless there is a huge benefit to them or they see a ton of value in it or they desire it too much not to have it. Try the following:   Have your coaches train each other and document the process Use these videos / blogs / Instagram posts as content and share. Offer a trial session/class to your Mavens/Seed Clients (Pumpkin Planning) These are your top paying most enthusiastic clients, basically just shy of waving a sign for you on the street. Let them try the product with your prospective coach.  Get feedback afterwards.  Did they like it?  What did they like about it?  Would they sign up?  Would they refer a friend? Work the referrals.  If a Seed client was up to refer, take the referral and do the same thing.  This is Affinity Marketing.  Start with their closest relationships (i.e. family, friends, co-workers). Change your On Ramp to 1-on-1 The best way to change the gym philosophy on training is to have everyone start with it. Be sure to offer Personal Training after On Ramp ends, not just CrossFit. Launch Skill Sessions at your gym Skill sessions are 30 minute sessions used to work on one particular skill. Charge for these. Take video analysis and run through progressions with the client to get them to accomplish this particular skill in 30-60 days.  We can all agree that the fastest and safest way for a client to ...
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