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Why You Need A Business Model

How do you teach someone to paint? Is it best to give them a blank canvas? To say, “here’s where you buy paint and brushes” and let them go to it? Or is it best to give them a few brushes, ten standard colors and a picture with numbers on it? The first case sounds appealing. It’s the ultimate opportunity for creativity. “Buy any brush you want! Mix the paints at any ratio! Then just start putting it out there!” But–you’re not sure if you’re a good painter, or if you’ll even like painting. So you buy a few brushes to get started. Maybe you’re cautious, and get the cheap ones. Or maybe you really WANT to love painting, so you “go big” on the expensive ones. It doesn’t really matter. Your first “painting” really looks like a scribble. And that’s just great. Hahaha. The second painting isn’t much better. But you tried a bit harder. By the tenth attempt, you’re not getting any better, and you’re tired of it, so you decide to pack it in. Unfortunately, you’ve already promised someone a painting. And taken their money. So you bear down harder. You ask for free advice on Facebook. You watch YouTube videos and get really pumped up about painting again. Maybe you even get pretty good at painting part of the picture. “I’m really good at suns. I’ll just put a sun in every picture.” But people aren’t paying for suns. And pretty soon, they’re boring to paint. What if you started with a guide? Hear me out. On your first day, you get a set of brushes and paints. No, they’re not the same ones used by a master painter…but you’ll end the day with a picture that looks like something. Good. Put it on your wall. No one will see the numbers through then paint. On the second day, we’ll do a bigger picture. You’ll have ...
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Episode 49: Josh Trahan – Stories, Service and SobrietyWOD

 
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The Value of Farmers' Walks

A couple of months ago, Doug Chapman texted me and said, “You free for lunch?” He was driving through the Sault on a circle tour of Lake Superior with his son. This is the kind of invitation you don’t turn down. So we met at a local restaurant and talked about the Games, programming, and the fitness industry in general. If you don’t know him, Chapman is the coach to over a dozen CrossFit Games champions across all divisions and age categories. He owned the 13th CrossFit affiliate, but was coaching long before he opened HyperFit in 2005. I started coaching in 1996 and opened Catalyst in 2005 – in this industry, that makes us old-timers. One of the key differences in Chapman’s programming is “general conditioning” – he includes a lot of not-for-time, drop-your-guts “slow” work. These include pulling sleds for miles, walking with a heavy yoke, and farmers’ walks. Chapman believes in the value of the slower-paced grind. First, it’s incredible for your mental attitude: you can always take one more step. But the lower threshold also allows for a lot more work to be done over time, because your body can break down waste product at a level closer to demand. The reason you stop doing thrusters in “Fran” is simply because you’re not efficient enough to remove lactate from your muscles fast enough. You’re creating waste much faster than you can buffer it. But at a slower pace, those rates are closer to equal. You need both the high-threshold, all-out work AND the slower-paced mulish struggle. It’s the middle ground between “Fran” and running a 5k. Longer sled pulls and heavy carries elevate conditioning in a general sense. But here’s why I love Farmers’ Walks specifically: 1. Grip training is the real reason you can’t get more pull-ups. Brachioradialis (your forearm “grip” muscle) stabilizes your elbow while your biceps contract to pull you up. When brachioradialis ...
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Are You Wasting Your Time?

By Jason Williams, Two-Brain Mentor If I could give one piece of advice to gym owners (new and old), it would be this: Stop wasting your time. When I say wasting time..it doesn’t mean spending time watching Luke Cage on Netflix, drinking at a local brewery, or playing a round of golf. Those are all valid uses of your time, in the right context. No, what I see is much worse, and much harder to fix. People wasting time doing what they consider “work”. That is, doing things they should be paying someone else to do. Things like cleaning, cooking, laundry, and shopping. At the gym, it includes things like answering the phone, fixing broken equipment, even coaching classes or programming. The more of these things you do, the less you get paid. If you are an average gym owner, earning $35k per year (before you found 2BB), your hourly wage is about $17/hour. You charge at least $50/hr for personal coaching…so why do you get paid so little? “Because”, you say “I don’t have enough clients to pay me $50/hr for 40 hours per week” Why do you suppose that is? Because you spend most of your time doing $10/hr jobs, and only a few hours per week doing $50/hr jobs. Let’s look at some of the jobs you are doing (or used to do, if you’re smart) and what they’re worth: —> Cleaning – $10/hr —> Maintenance – $15/hr —> Reception/member management – $10/hr —> Coaching classes – $15-25/hr (at most gyms) —> Social media – $10-15/hr —> Member follow up – $10-15/hr If you are doing these jobs for your gym as the owner, you can be sure you’re getting paid accordingly. Professionals get paid what they’re worth, and if they work at your gym, they might include roles such as: —> Marketing manager – $30/hr —> Coach development/head coaching – $25/hr —> General manager – $35/hr ...
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The Curious Case of "I Owe You One"

Since I first heard the phrase “emotional bank account”, I’ve been intensely curious about the human psychology of “I owe you one.” What makes us say, “I’m in your debt?” What makes us FORGET how much we owe people when it’s convenient? And how closely do we actually keep track of favors? The Goodnight Kiss If you’re trying to get her to kiss you goodnight, how much do you have to spend? Unless we’ve gone back in time to 1974, that seems like a ridiculous question, doesn’t it? She doesn’t owe you a thing. We no longer believe that an expensive dinner, a dozen roses and a shoe-shine buys us intimacy. How much does a friend cost? When you were a kid, did you buy your friends candy to keep them around? Maybe once or twice–and then you figured it out. Right? They didn’t like you; they just liked candy. And when the candy ran out, they were gone. There was no tabulation of best-friend time owed, no calculation of wedgies deferred, no quota of sleepover invitations met. They were just gone. And you learned a hard lesson: that YOU were the only one keeping score. I’ve learned that one myself a few dozen times. As an adult, you’re less likely to buy things for others. But you ARE more likely to spend your time on others: doing them special favors, pitching in to move their piano, picking them up from the airport. When you do these things, do you expect reciprocation? You know you shouldn’t. You tell yourself that you’re ONLY doing it to help. But really…you want them to like you. Right? You want them to feel like “I owe that guy.” You know what comes next. It’s your turn to need a lift. You think, “Scott owes me a ride. I’ll call him.” And then–Scott is busy on Saturday. Or he needs gas money. Or he doesn’t ...
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Bigger Problems

By Jay Williams, TwoBrain Mentor When we started, one of the biggest problems we dealt with was keeping the place clean. It took me 7 hours to mop the floors and wipe everything down. A full Saturday afternoon every week. Afterwards, I would be paranoid about people using chalk, and got mad if people messed up the floors. One Sunday while mopping the floors, my back started to hurt…I stopped, looked around and said “f-this, I’m never cleaning the gym myself again” Hired a cleaner and bought a floor scrubber the next day, problem solved. Applied this same logic to coaching, answering emails, answering the phone, programming, etc. With one of our gyms, I stopped being involved in ALL day to day decisions. Every time I let something go, it allowed me to focus on something bigger, which led to growth. But it also led to bigger problems (hiring the right people, making payroll, managing schedules). Each problem I took on was more and more unfamiliar…but each problem solved led to more growth. Looking back, there was no way we’d have been able to handle the volume we do if I hadn’t stepped out of that comfort zone. Here’s the deal… You need bigger problems. If you want to achieve a greater level of success, you need to seek out and try to solve bigger problems than you are right now. What’s your biggest problem right now? Working too many hours? Hire someone to do the lower level tasks and move on to bigger ones. Getting people in the door? Read Help First and keep trying things until you find something that works. Keeping people beyond 12 months? Go have coffee with them and find out what they want/what their goals are. Hiring the right people? Study how the best businesses in your area hire and pay people, and what they do to keep them. Your problems never go away…you ...
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