Blog

Taking the leap into entrepreneurship is easier than ever before.   CrossFit gives fitness coaches a chance to own a real business for a tiny barrier to entry. $3000 per year to use the strongest brand in fitness, with virtually zero restrictions on its use? C’mon. Regular play on television, Reebok branding in every mall, and the protected use of a household term: it’s still the best investment you can make in the fitness business.   It’s very easy to open a gym. But it’s very hard to keep a gym open.   That’s because owning a gym is very different from having a coaching job. It’s a larger skillset that can’t be taught in a weekend seminar. And while “great care and great hair” can make a coaching career if you’re working for someone else, neither can build a business.   We break the entrepreneurial journey into four phases: Founder, Farmer, Tinker and Thief. Take the test here if you like. But no matter where you are in the journey, our mentorship starts with a period of intense focus that we call The Incubator.   And The Incubator is hard.   Our mentors are there to guide you step by step, through live in-person calls. Each discussion builds on the one before it. There are video modules to help with your homework, and templates from the best in the industry that we update every couple of months. When you reach Farmer Phase, we introduce peer support in private groups (real support, not just random ideas and arguments). You’re surrounded by mentorship at every step, because it’s our mission to see gyms succeed.   But some still don’t complete the Incubator.   Despite having skin in the game, despite simple daily action steps, despite 1:1 mentorship that’s scheduled and available anytime, some gym owners don’t make it through. Or some simply go dark halfway through, and stop responding to emails ...