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The Infidel's Tactic To Fixing Your Gym

October 3, 2018 Vision
by Craig Hysell of FlowState and Conviction Training   What if you had to do something different in the gym to make it better for your clients? Would you do it?   You certainly would.   What if that meant you had to be at the gym less?   Maybe.    What if it meant you had to do different workouts than the rest of the gym does (and what your business is based on) to MAKE THE EXPERIENCE BETTER AT YOUR GYM?   Most of you might not. In fact, some of you might wonder what I’m talking about.   And you might have a laundry list of good reasons why.   But here’s what happened when I did just that. (And how I did it.)   Now, a heretical article like this is not definitive in its necessity, absolute in its process, or practical in every situation.   I believe if you are a new or newer gym owner (working through the Founder and Farmer phases) of your business, this isn’t for you; you’re not ready, your staff isn’t ready and your community isn’t ready.   Successfully doing what I’m about to share here is predicated on the maturation of your business, not your feelings or emotions.   If you are in the Tinker or Thief phases of business ownership, stepping OUTSIDE your gym can make your gym culture STRONGER and your client experience DEEPER because you understand how to apply what you learn to the bigger picture of your current vision.   Tinkers and Thieves have strong systems, strong cultures and have already taken Leadership roles that put strong staff between them and a majority of the client’s day to day touchpoints.   All that said, let’s continue:   One of the first things any leader does in combat when it gets messy, is step back off the line a little bit to get a larger perspective. ...
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Episode 138: Will Hawthorne

October 2, 2018 Gym Operations Podcast
  questions: “What’s the Halo Effect of your primary service?” Great point: “CodeAdvisors doesn’t have a flashy website.” They’re known by what they’ve done, not by what they say they’re going to do. They’re chosen for many of the largest deals in history because of their reputation for success, not their marketing. Here’s their site. “People come and find us, and it resonates with the founders here.” Will only works with the top, and that means 20-24 companies at his door on a monthly basis. Out of those, he takes one. “Public speaking is harder than negotiating,” he said, right after describing a $5B deal he worked on for Motorola. “It’s almost never about the numbers, and always about emotion.” Truer words may never have been spoken about the buying and selling of gyms. He’s talking about Apple and Google purchases, but almost every CrossFit gym that’s ever been purchased yielded a higher price than its actual value. In many cases, the purchaser realizes too late that they’ve overpaid. Sometimes they realize they’re overpaying, because they’re buying the opportunity. And sometimes … they just love CrossFit. “We raised $800 million for Twitter before they went public. We’ve raised over $500 million for Spotify.” He’s mostly working on AI deals right now. I include this note because the CrossFit industry has always been good at adopting new technologies ahead of other entrepreneurs, and we’re only going to have to get better. “Most entrepreneurs are great at product, but not good at business. To build the product and sell it is a whole different skillset. The good ones realize they need a good operator next to them.” In the service industry, we commonly refer to the “owner-operator” model because there’s one founder, and that founder has to do both things. It’s the person who runs a great service but can’t run their business that really suffers. “The people who don’t know their ...
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Marketing Monday: Is Marketing Worth It?

October 1, 2018 Gym Marketing
I know it sounds silly but I get asked this question a lot: is marketing worth it?   When gym owners ask me this question, I think what they really mean is:     I’m working a lot in my business right now.  I’m wearing a lot of hats, I coach a lot, I do most of the sales, I organize the events, I make sure the facility is clean…I don’t have a lot of time left in the day.  So, what should I focus on, where should I invest my efforts that’s going to have the biggest positive impact on my ROI?      This is a question I would often ask myself, so I understand the #struggle all too well.  When you’ve got 15 mins left before you have to close up for the evening and you are choosing between posting on the gym’s instagram or sending an email to a missing client, it’s tough to know which one is more important to your business.     If you need help prioritizing your end-of-year goals, book a call with a mentor!     Two-Brain clients click here.   If you’re new to Two-Brain, click here.
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Episode 137: Charu Sharma

September 25, 2018 Personal Development
[vc_row][vc_column][vc_column_text delay=”0″]This weekend in San Francisco, Two-Brain held its first Tinker Meet-up.   Entrepreneurs who have complete financial and time freedom, and are seeking their next project, are called “Tinkers.” You can take the test to find out where you are in your entrepreneurial journey here.   One of our speakers was Charu Sharma, CEO of NextPlay. Charu has had an amazing life: In 2003, Charu and her brother fought two goons in a train robbery, saving the lives of women on the train. She later represented India in South Korea, fighting in Taekwondo. Chapters of textbooks are dedicated to her in India. When she moved to the U.S. for a four-year University program, she founded two start-ups out of her dorm room, lived at sea for a semester, and visited all seven continents on internships. Now she has five National Awards, expeditions to all seven continents, over 600 stage shows, and three books published. Charu was enlisted as a “Power Woman” alongside such notables as Oprah Winfrey, Sonia Gandhi, and Melinda Gates by Youth Incorporated Magazine in March 2012.   Our mission at Two-Brain is to make 1,000,000 entrepreneurs wealthy. Charu has created Go Against the Flow to educate 1 million women to take risks and build their own businesses. Charu has contributed to Huffington Post, Venture Beat, Business Insider, The Times of India and Youth Incorporated, among various publications. She organized TEDxRiverNorth in Chicago, and she has spoken at two TEDx conferences on risk-taking and entrepreneurship respectively. Yeah, she’s kind of a big deal. And she’s still a few years away from turning 30.   In this episode, Charu is interviewed live by Jay Williams, a Bay Area Two-Brain Mentor. Her responses are both brilliant and sincere: No canned answers, lots of laughter, and some poignant quotes. Like these:   “I don’t want to just look good on paper.” Charu’s resume is amazing, but she actually goes out ...
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Marketing Monday: 3 Critical Questions Every Advertiser Must Answer Before Campaign Selection

September 24, 2018 Gym Marketing
Reach, Awareness, Conversions – oh my!  Choosing the right ad campaign type in the Facebook ad manager platform can be tricky. But here in the Two-Brain Marketing lab, we’ve created an easy 3-step process that you can follow to determine which campaign type is the right one for you.   If you need help choosing the right type of ad campaign for your business, book a call with a mentor!   Two-Brain clients Click here.   If you’re new to Two-Brain, click here.
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Every Millionaire Has A Mentor

September 20, 2018 Personal Development
“If my gym was making money, I wouldn’t be calling you!”   I hear this message every single week. We do dozens of free calls with gym owners, and many of them are in trouble. They wait until they NEED help before they look for it. And I can’t blame them.   I did the same thing.   I thought, “I’ll figure this out myself! I’m smart!” What I should have thought was, “Let me burn my cognitive candles on new problems, and find the people who have already figured this stuff out.”   When I finally DID get it mostly figured out, I didn’t stop receiving mentorship. No way: I doubled down. And you know what I found? There’s no ceiling to it.   Now I travel and learn with millionaires. They ALL have mentors. Every single one. Most of them aren’t in the fitness industry, but the millionaires WILL appear in our industry soon.   As soon as gym owners stop confusing “profitable” with “successful”, as soon as we stop accepting the minimum viability of our gym and start thinking, “How can I actually get wealthy?” you’ll meet them. Their gyms might be different, but they’ll all have mentors.   I guarantee it.   This weekend, I’m meeting with two groups: first, with a dozen entrepreneurs who are working through the “valley of death” between $2M and $5M in earnings. I’m a student in that group. Second, with 30 gym owners who have entered the “Tinker Phase” of entrepreneurship and want to talk about what real success in our industry can mean. I’m lucky enough to lead that group with Jay Williams and Jeff Smith, two other TwoBrain mentors.   Success in our industry doesn’t mean a high gross revenue projection, or a pocketful of buzzwords like “run rate”. It doesn’t mean simply “being excellent” at coaching–though that is a prerequisite. Success means being excellent at business. And ...
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