Blog

Two-Brain Business is the bestselling fitness business book in history. And some days, I think about pulling it off the shelves.   There are over 120 actionable steps you can take in that book. Dozens of people have told me “it saved my business!”. Thousands have read it, and then booked a free call with a Two-Brain certified mentor. Hundreds have leveled up in our mentorship program called the Incubator.   But there are three things I wish I could update in that book. Because the best advice evolves over time. Here’s how:   Gyms who seek mentorship from Two-Brain business are taught to track the metrics that matter. This helps gym owners see what’s working, and what’s not. Then they can make changes and grow, or double down on the things getting them results. And sometimes, their results are better than mine ever were.   Gasp!   When one gym owner raised her rates without losing a single client, we tested her strategy in a few other gyms. The results–measured by data–were amazing, and so we replaced my strategy with hers. A few months later, when another gym owner made one small change that improved his retention–measured by data–we upgraded again.   In fact, if you went through the Incubator four years ago, and went through it again now, you’d probably see a LOT of difference. That’s because the best advice evolves.   But if you’re not tracking success, it can’t evolve. Because without data, everything is a guess.   It’s pretty hard for a new idea to make the cut into the Two-Brain Incubator now. That’s because the actions we take in the Incubator are time-tested and proven. But we’re always looking at the outliers. For example, one gym owner just finished the Incubator with an ARM of $495 (that’s an average client revenue of $495 per month). Another gym owner just sold $50,000 in personal training in ...