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How To Get Lucky

In late 2016, I travelled to Toronto to see Seth Godin speak at Archangel. Godin was part of an all-star lineup including Gary Vaynerchuk, and the day was so packed that there was no scheduled lunch break. So my wife and I looked for an unfamiliar name on the schedule and planned to run out for a sandwich when they came onstage.   The name we chose was Dan Martell. When Martell was introduced, we began heading for the exit. But his story was so compelling–a car chase, a drawn gun, fireworks exploding in a living room–that we stayed. When we went for lunch later with local friend and box owner Alex Cibiri, I remember telling him that I couldn’t take any pictures of Vaynerchuk because my phone was dead. We enjoyed the afternoon and headed for the airport.   But when I plugged my phone in to charge, there was a voice mail from Dan Martell on it. He had just purchased shares in a CrossFit gym, heard I was in the audience, and wanted me to come backstage to meet everyone. The voice mail was three hours old. I called Dan back right away and we spoke for an hour. That was the start of a two-year mentorship during which Two-Brain Business grew 8x.   I’ve always had, in the words of Jim Collins, great “Who luck”. The right people sometimes seem to drop into my life at precisely the right moment. Dani Brown started as a client, and then happened to sell her gym just as Two-Brain needed more mentors. Jay Williams did the same, and then brought his new coach to the Summit–Mike Lee, who quickly became the COO at Two-Brain. Eden Watson became CSM after her husband–who was my first hire at Catalyst back in 2005–mentioned she didn’t like her job. I met my wife when we were drafted to the same Intramural House in ...
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Pulling Weeds

By Josh Martin, Two-Brain Mentor Note: Our Two-Brain Coaching Group on Facebook is public! Add your coaches!   My favorite check that I write each month is to the lawn company that takes care of our yard. And while the size of that check grew when we moved to our new house, it still puts a big smile on my face.   Growing up, I did lots of yard work. I hated every single second of it.   But when it came time to earn some money one summer, I literally went door to door with my lawnmower and asked everyone if I could mow their grass for twenty bucks. I heard plenty of no’s, but some took pity and appreciated my hustle, and at the end of that summer I bought my first pair of skates. That was the beginning of my speed skating career, but that is a post for another time.   Mowing lawns was actually not that bad if I’m being honest. The worst part was pulling weeds in the garden. It seemed never ending. And when we got done with one flower bed, it just looked all tussled about, bare, and a bit pitiful.   As a gym owner, losing members is the same way. Making tough choices for the betterment of the business can even be a catalyst for some to leave on their own or to start questioning if they still fit.   It never feels good when it happens. Even if it’s someone that is choking the life out of you or your staff, it’s never fun (or easy) telling someone that you think they’d be better served elsewhere.   Like the garden, when the weeds are gone, things can appear quite bare. You start to wonder if the choices you’ve made are the right ones.   But just as pulling weeds in a garden are necessary for growth of the beautiful ...
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Episode 163: Two-Brain Media

Greg: 00:02 – Welcome everyone to Two-Brain Radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve Perfect Day and move you closer to wealth. Chris: 00:26 – Everybody hates their insurance company until they need their insurance company. My insurance recommendation is Vaughn Vernon of Affiliate Guard. Before I get into this story, I want to make it clear here that I don’t get any kickback for recommending Vaughn, but I’ve done it so many times. Whenever anybody online asks a question about insurance companies, I always say Affiliate Guard. Here’s why. Years ago when we affiliated with CrossFit, my insurance company dumped me, citing, quote unquote “tractor pulls” that we were going to be doing, whatever the hell that is. I’ve never pulled a tractor in my life. I’ve driven lots of tractors and I can tell you, I don’t think I could pull one if I wanted to. But that’s besides the point. At that time, the person who swooped in and saved CrossFit gyms in Canada was Joanne LeGal. And if you’re in Canada, I recommend talking to her, period. You don’t have to talk to her first. You don’t have to talk to her last. Just talk to her period. If you’re in the states though, I recommend Affiliate Guard because the program that I get through Joanne in Canada is really, really awesome and all inclusive. Joanne’s personality, though, is what keeps me with their company. In the states, Affiliate Guard is run by Vaughn Vernon, a massive personality, a CrossFitter, a Jujitsu guy. He drives dirt bikes, he has good-looking kids, all that stuff and his policy is the best. It’s really, really tough to tell when you’re reading your policy if the benefits are the same as someone ...
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The Five Filters

The further you progress in your entrepreneurial career, the more ideas you'll have. Here are five critical filters to help you focus.
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The Fastest $1,000,000 I've Ever Spent

On March 31, I made a $10,000 transfer. The amount wasn’t a big deal; but the click was: it meant I had spent over $1,000,000 helping gym owners in the previous 100 days.   That million was the fastest million I’ve ever spent–and it was the best.   None of that million went toward beach vacations or fast cars. All of it went to making gym owners’ lives better. Here’s the breakdown: Mentorship for gym owners. Two-Brain is a mentorship practice. We’re a mentorship practice because that’s what helps gym owners. It’s the most expensive service you can provide. Selling online courses would be 1000x more profitable. But we provide mentorship, because that’s what really works. The Bridge Fund. The Two-Brain team now has a pool of funds that we can loan at 0% interest to gyms in emergencies. We set up an approval and advisory board, put the funds in a secure account, and we’re almost ready to go. We’ll start with weather-related emergencies. Research into the best platform for gyms. We’ve now invested over $50,000 researching different payment processors, client tracking, WOD tracking and gym management platforms. It might seem a bit–uh, crazy?–to spend money trying to figure this out. But frankly, gym owners deserve something that works simply and well. We’ve published a list to of requirements for Two-Brain compliance. We’ll see who fills the gap first. UpLaunch was the first to meet the standard. A $50,000 commitment to buying media (photos, videos, blog posts, lead magnets, and more) that will help gym owners. We established Two-Brain Media with Mike Warkentin, former editor of the CrossFit Journal, and Mike’s been creating some amazing stuff already. Maybe you’ve already seen our free “What To Do After The Open” or “Broke Gym Owner’s Marketing Guide”. Members of the Two-Brain Family have already received marketing guides and photos for Instagram, as well as our first full lead funnel. Travel to ...
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What IS “Perfect” Form?

In “Supertraining,” Mel Siff makes a case for “imperfect training”: occasionally varying the balance of loads, stances, speed and others to better prepare an athlete for sport.Older coaches will remember Paul Chek’s “balance” training for the “core” in the early 2000s. For years, parents visiting my gym would cite the value of “training the little muscles in the core” while talking about their kids. Heck, “core” is STILL a buzzword in training circles of lower educational average.Obviously, the nature of sport is unpredictable. But can the training room best prepare an athlete for that unpredictability? Is the scope of unpredictability different for each sport, and therefore trainable only on the field or rink?“Imperfect training,” in my mind, can be spread across a broad spectrum:– inherently unsafe, with little value (risk > reward)– inherently unsafe, with moderate-to-high value (risk = reward)– inherently safe, with moderate-to-high value (reward > risk)– inherently safe, with little value (risk + reward = 0.) It’s irrelevant to our purposes to discuss activities which create no reward. But all training carries an element of risk. Small “injuries” – including muscle tearing, elevated blood pressure, glycogen depletion and exhaustion – are necessary to spur super compensation. In that light, where is the line between “small injuries created on purpose” and “small injuries that are a side effect”? What about small injuries that cause no real limitation or long-term damage, like blisters? “Imperfect” training raises the risk associated in training. BOSU balls were popular toys (but not with Siff, nor with me) for years. The unstable surface of a BOSU ball was argued to create more stability around the ankle and knee joints. Higher risk for a reward or arguable value. Where do box jumps fit into the risk/reward picture? Low-rep box jumps done from on high? High-rep box jumps done from a medium height? Where is the “safe” line in either scenario? The common answer is, “It’s the duty of the ...
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