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Two-Brain Radio: CrossFit Memes With John Wooley

September 18, 2019 Personal Development Podcast
Sean: 00:03 – Hi everybody and welcome to another edition of Two-Brain Radio with Sean Woodland. Today I talk with the man behind the most popular CrossFit meme page on Instagram, John Wooley. But first, are you a stressed business owner who’s working too much and still struggling to make a profit? Do you want to grow your venture and reach the next level? Two-Brain Business is here to help with a free 60-minute call. This is not a sales pitch. It’s just an opportunity for you to get real, actionable advice from an expert who’s built a successful business. For one-on-one guidance on how to take your business to the next level, book your Free Help Call today at twobrainbusiness.com. John Wooley is the man who created and runs the CrossFit meme page “Make WODs Great Again.” We talk about how he got started, what makes a good CrossFit meme and what it’s like to meet the targets of some of his good-natured humor in person. Thanks for listening everyone. John, thanks so much for joining me, man. How you doing? John: 01:04 – I’m good. How about you? Sean: 01:05 – I’m doing well. People know your work, I think, better than they know you. So let’s get to know John Wooley just for a second. What do you do for a living? John: 01:13 – I’m a banker, so I’ve been in retail banking now for, oh gosh, probably 15 years or so. I’m an executive vice president though, so I manage 17 branches here on the east side of Cleveland. A hundred employees. It’s roughly like one and a quarter billion dollars under assets, give or take changes any given day, but it’s a little over a billion. Sean: 01:35 – How did you find CrossFit? John: 01:36 – I got dragged into it like everybody else. So I was kinda freshly divorced, wanted to get ...
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Breaking the 150-Client Barrier

September 17, 2019 Selling Gym Memberships
There's a simple reason you reach a maximum member limit and can't break through. It's not them: It's you. Here's how to finally smash through that Class Ceiling Effect.
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A man in a black suit and a tie runs along a tropical beach while flying a multi-colored kite overhead.

The Island of Misfit Toys

September 16, 2019 Vision
You can't do everything. But you have lots and lots of ideas that tempt you as an entrepreneur. Here's how (and why) to say no to great ideas.
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Two Brain Radio: How Jill Glasenapp Turned $650 Into $8,400 Through Advertising

September 16, 2019 Gym Marketing Podcast
Mateo: 00:00 – Hey, it’s Mateo Lopez of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast, I’m talking with Jill Glasenapp of Cobra Command CrossFit. You’ll learn about her transition from being a coach to buying in as a full-fledged partner in the business. You’ll also learn about her advertising system and how in the last eight weeks, she spent $650 on ads and generated $8,400 in front-end revenue, so you don’t want to miss this. Make sure to subscribe to Two-Brain Radio for more marketing tips and secrets each week. Greg: 00:32 – Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics, interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Chris: 00:48 – What makes a good gym website? The answer to that question keeps changing. Five years ago I would’ve said that you need this rotating banner image. Three years ago I would’ve said you have to have one splash page highlighting the benefits of your service. That’s true. The problem is that the benefits of your service change by the client you’re trying to target and so you need to be able to adapt. You need to be able to add your own landing pages. Your main cover page should reflect what your most important clients want. That’s going to be different from what my most important clients want. So a website that’s based on a template with the same kind of rotating image is not going to work anymore. I use For Time Design for the twobrainbusiness.com and Catalyst gym websites because those are the most important websites I own. I want responsive design that’s going to work well on mobile. About 60% of your clients are going to come ...
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On a black background, a white cloud of steam shoots out the side of a silver pot full of boiling water.

The Release Valve

September 15, 2019 Personal Development
Maybe, as a gym owner, exercise is your release valve. But more and more gym owners admit that working out in their gyms adds to their stress instead of relieves it. I want to tell you: It's OK to work out somewhere else.
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Two wooden signs pointing opposite ways on a beach, one labeled "panic" and one labeled "calm."

The Panic Vaccine

September 14, 2019 Vision
It’s the 28th of the month. You don’t have enough for the rent. You just remembered your insurance is due. And this is a three-pay month … . Anxiety is your cardio now. You live in constant fear of “what’s going to happen next?” because you’re stuck in a meteor shower, and you know that any little hit could be your last. You’re overwhelmed, overworked, and just kinda over it. That’s panic. And data is the vaccine.   What Data Does   Data tells you, “Here’s how other gym owners got through this same situation.” Data tells you, “Next month will be better.” Data tells you, “Here’s how to stop this from ever happening again.” Data is the laser beam that blasts the falling rocks out of the sky before they get close to you. Data is clarity. Data is a look into the future. Data is absolutely critical to the success of your business. So why isn’t there any data in the fitness business? Because, until now, no one would collect it, analyze it and report on it.   Data and Duty   Big chain gyms collect tons of data about their customers’ spending habits. They know when they’re busy. They create budgets around peak seasons. They know when to boost their ad spend, when to hire and when a client is about to leave. But they don’t share. Franchisors collect data on their franchisees but don’t give that data back for analysis because it’s their intellectual property. Gathering data is very hard and very expensive, and they want to keep it in the mothership. And licensors, like CrossFit, don’t collect data at all because they charge too little to pay for that level of business support. When I visited CrossFit HQ last year, I asked the question over breakfast: “What if you tracked data for all of your gyms and just released it for anyone to analyze?” The ...
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