Book a call

Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

TwoBrain Summit 2019: The Lineup

March 15, 2019 Personal Development
I used to think that seminars were the best way to teach. Now I don’t. I know that mentorship creates action, and seminars create overwhelm. For that reason, we only do one big seminar weekend every year: The TwoBrain Summit. This isn’t a lecture series; every hour is an interactive, hands-on workshop where participants get stuff done. I promise: you’ve never been to a weekend “seminar” like this before! I founded TwoBrain to help gym owners thrive, and also to help coaches make a career helping others. At the TwoBrain Summit, we have two separate speaker paths for that reason. Over two days (June 8 and 9, 2019) owners and coaches will learn–and act!–to make better careers and better businesses for their clients, their families and themselves. Here are the topics and speakers on the agenda this year: Owner’s Side The Client Success Manager: The Most Important Role In Your Business – Stories and Processes, with Brian Strump and Jeff Burlingame How To Change Your Life – Jay Williams Organizational Culture – How to Retain Your BEST Employees, with Eden Watson and Greg Strauch The Business Owner’s Lifecycle: Breaks, Vacation, Marriage and More, with Sherman Merricks Motivation and Leadership, with Anastasia Bennett Converting More Clients: Why You Need To Call Them NOW!, with John Franklin and Mateo Lopez The “Golden Goose”: Leaving a Farmer Behind When You Reach Tinker Phase, with Jeff Burlingame How To Start a Business Owners’ Group In Your Community, with Tammy Friedt Making Decisions: The 3-Question Process for Deciding What to Do, and When to Do It, with Josh Price How To Tell Compelling Stories About The Three Most Important Client Avatars, with Josh Martin The Apple Story, FFTT, Where Relationships Should Be Focused, and How, with Josh Martin   Coaches’ Side How To Make a Career In Fitness, with Brian Alexander How To Run A Successful Kids’ Program, with Gretchen Bredemeier How To Sell More ...
Read More →

Episode 159: Buying Cash Flow Assets, with Joe Flanigan

March 14, 2019 Gym Operations Podcast
Greg: 00:02 – Welcome everyone to Two-Brain Radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve Perfect Day and move you closer to wealth. Chris: 00:26 – This episode is sponsored by Anvil Coffee, creators of the CEO brand coffee from Two-Brain. If you’ve ever been to a Two-Brain seminar or summit, you’ve heard me do a little segment called what is the value of a cup of coffee. And I shared four key points in my life where I’ve shared a cup of coffee with somebody really influential and it made a big deal. So in one circumstance, you know the coffee was worth a dollar 70, but it got me through this mountain pass in the dead of night in Utah while I was working on a story about polygamits. And there are three other even larger examples where coffee has been worth, you know, up to $100,000 with somebody. What does a great cup of coffee worth? Well, it can be almost priceless. And if you’ve met me, you know that I’m always either holding a cup of coffee, drinking a cup of coffee, or maybe even talking about a cup of coffee. If I’m not doing one of those three things, I need one. Joe Flanigan: 01:14 – When I approached Brian, I approached him from the help first mentality. Hey man, I want to talk about your coffee on my show. It’s fantastic. And he turned right around and out-help firsted me. He said, yeah man, we are going to help. Every time somebody in the Two-Brain family orders some coffee from Anvil, we are going to make a little donation to the Special Olympics, which is a charity that is very near and dear to my heart. I can’t ...
Read More →

Why OnRamp?

March 11, 2019 Gym Operations
My wife and I just recently bought a home. Anyone who has been through this process knows that before you decide to sign on the dotted line, you go through a home inspection. Their job is to point out the problems, both potential and existing, so that you can make an educated decision on whether to buy this home.   Arguably the biggest check-up is done on the foundation of the home. After all, this is the part on which the entire house resides. A poor air conditioner or other dilapidated appliances can be replaced. Even walls, flooring, and plumbing can be fixed relatively easily. A compromised foundation on the other hand is grounds for moving on to another property.   In the fitness business, the foundation that you set with a client is of vital importance. Like a home, it forms the basis from which everything else is built. This is why all great gyms put new clients through some sort of On-Ramp program – to build a solid, reliable foundation. If nutrition and mobility are fundamental in your gym, they need to be present in your on-ramp program. If nutrition is a core service that you offer, it needs to be addressed right away. The initial interactions with your service in an on-ramp setting will set the client up for success and get them to buy-in that what you are selling (coaching) will deliver the results they desire.   The make-up of an on-ramp program is as varied and individual as each gym that runs one, but the great gyms have 3 goals with their On-Ramp Programs:   Introduction to your services: in your on-ramp, the client should come away with a clear understanding of what private training, group training, and nutrition coaching are all about and the value that each service brings. At the very least, they need to be aware that you offer all of these ...
Read More →

How to Limit Your Financial Downside with Facebook Ads

March 11, 2019 Gym Marketing
Before you decide to launch Facebook ads for your business or your program, there are a few things you need to consider.  First and foremost- you need to establish a proof of concept.   Here’s an example – you are a gym owner who wants to build some additional revenue streams for your business.  You know there is a large population in town of people over the age of 50, so you decide to create a “Legends” or “Fit Over 50” program.  You want to use Facebook ads to sell the enrollments for this program.   Using ads at this point in the process would be immature. You need to first see if people in your network will buy this “Fit Over 50” service.  If you can’t sell someone who walks into your gym on that program, then the chances of you selling it to complete strangers on the internet is close to zero.   Even after you sell 5 people into your new program, you need to iterate on the service to make sure it consistently yields the results that you promise.   Only AFTER you establish that your program works and that there is demand (meaning you’ve been able to sell it without the aid of paid advertising), you can begin to make some hypotheses on how to increase sales with Facebook.   At this point, you’ll need to make some educated guesses on the types of campaigns you want to run.  Form a hypothesis on the message, the media, and the market.  Meaning, you’ll need to make a few guesses on what combination of ad copy and imagery will resonate with the audience that you want to target, but you should have some preliminary data with which to start out.  If you’ve been able to successfully sell your program without paid advertising, then you’ve interacted with your potential clients, you know a little bit about their challenges ...
Read More →

The 90-Second Rule, and 10-Year Clients

March 9, 2019 Member Retention
Why do people stick around your gym for the long-term?   Is it excitement? Novelty? Education? A combination?   Any of these might be the primary reason. But people QUIT when they stop learning (that’s most important,) stop finding your service novel (second) or stop finding the gym fun (important, but not most important.)   I study human behavior and motivation more than I study weightlifting now. After almost 20 years in the fitness industry, I know the long game is more important than anything else. I’m finally starting to understand why people quit gyms and why coaches stop coaching. Education is the linchpin.   There’s a ton of research on employee retention and education–more on that on the TwoBrainBusiness site. But coaches should know one thing about keeping their clients engaged:   When they stop learning, they’re done. One of the ways we ensure constant teaching is through the 90-Second Rule: ensure every client in every class receives at least 90 seconds of one-on-one instruction.    90 seconds doesn’t sound like much. But it’s enough time to watch a client do a squat, suggest one point of correction, watch them perform, and move on.   After all clients have been covered, the coach returns to the client who needs the most support: the person at the limits of their competency, or the girl going for a PR.   My friend Sean Manseau uses a technique he calls “sharking,” where he’s in constant circulation and looking for movement faults. I like his strategy, but prefer to be proactive and provide coaching to everyone regardless of need.   I do the same for coaches: teach in advance instead of reactively. Because when coaches stop learning, they’re done.   The 90-Second Rule creates a minimum standard of constant learning. If clients want more, they can simply move to personal training. But little nuggets, delivered over time, is what keeps them moving down the ...
Read More →

Episode 158: Your Strategic Advantages, with Josh Martin

March 7, 2019 Gym Operations Podcast
Announcer:                            00:02                       Welcome everyone to TwoBrain Radio. It is our mission at TwoBrain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth. Chris:                                         00:26                       Debt is a tricky subject in our world. We’ve been taught by HQ to avoid debt, to accumulate cash and then when we’ve got enough money to spend it, but in the business world, the reality is that there’s good debt and there’s bad debt. Good debt creates an asset and there’s also something called opportunity cost. Meaning if you wait until you can afford something, you probably never will be able to afford it and you’ll be missing a ton of opportunity. In the meantime, let’s say for example that you were bursting at the seams and your clients couldn’t attend the 6:00 PM class anymore because there was a waiting list, so they started canceling their memberships. You’re missing an opportunity cost here. The opportunity to keep your current clients because if they’re paying for a membership and they can’t attend, they’re not going to keep that membership for long so you’re looking to expand and so you’re going to have to take on some debt or you’re going to wait until you have the $10,000 or whatever that amount is to buy the new equipment. Chris:                                         01:23                       You can keep turning new clients away while you wait and try and accumulate this money or you can leverage the capital through guys like rig equipment requirement is a partner that we chose a two brain business because their commitment to crossfit and their commitment to helping first has been proven over several years. I got to admit, I shy away a lot from money people. It’s intimidating to work with people who understand money and finance better than ...
Read More →

Categories

Main Menu