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Three colors of diammonium phosphate in clay pots with the words "your service is not a commodity."

The Cure for Commoditization

Orangetheory and other chains are going to beat microgym owners who sell group training and nothing else. But our business isn't actually the same as their business. Here's how to set yourself apart.
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Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business

James Mawson shares how went from backyard boot camp to profitable business—and how taking a step back to do marketing right led to $21,000 in front-end revenue.
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A bald adult man smiled as he rides a red bike that's far too small for him.

Are You Already TOO Big?

Maybe you can't get more clients because you already have too many. You're trying to attract a number instead of looking at each person as an individual and focusing on retention. In this series, you'll learn how to build relationships and hold onto more clients longer.
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Building a Sales Engine: Affinity to Infinity

At Two-Brain, we split our marketing into two parts: affinity and digital. But you need to be good at selling first. This article will show you how to sell without the slime and then get a marketing plan in place.
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Why Two Croatian Gym Owners Invested a Year's Salary in the Incubator

For these two Croatian gym owners, the Incubator cost a year's salary. Here's why they did it anyway—and the ROI they received.
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A hand fits a puzzle piece with a red person icon on it into a jigsaw puzzle with a host of grey people icons.

Building a Sales Engine: Hiring a Salesperson

The type of salesperson you hire—and the compensation you offer—will depend on which phase of entrepreneurship you're in. This guide will show you what to do in every stage of a business' life.
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