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Building a Sales Engine: Affinity to Infinity

At Two-Brain, we split our marketing into two parts: affinity and digital. But you need to be good at selling first. This article will show you how to sell without the slime and then get a marketing plan in place.
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Why Two Croatian Gym Owners Invested a Year's Salary in the Incubator

For these two Croatian gym owners, the Incubator cost a year's salary. Here's why they did it anyway—and the ROI they received.
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A hand fits a puzzle piece with a red person icon on it into a jigsaw puzzle with a host of grey people icons.

Building a Sales Engine: Hiring a Salesperson

The type of salesperson you hire—and the compensation you offer—will depend on which phase of entrepreneurship you're in. This guide will show you what to do in every stage of a business' life.
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The Two-Brain Radio logo next to a shot of shirtless Dave Lipson, who is flexing with his hands on his hips.

Two-Brain Radio: Bridging Functional and Aesthetic Fitness With Dave Lipson

Sean Woodland speaks with former CrossFit Seminar Staff member Dave Lipson about Thundrbro, a program that merges bodybuilding and functional-fitness principles.
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A bluish silver gear labeled "sales" meshes with another labeled "marketing."

Building a Sales Engine: Who Sells?

The next time you're in a staff meeting, look at the faces around you and ask, "Who is in charge of sales?" If you can't name the person responsible for selling, bad news: It's you. But it doesn't have to be.
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The gold words "help first" are superimposed over a huge pile of old automobile engine parts.

Building a Sales Engine: Selling Without "Selling"

You can’t be a successful business owner without selling your service. That made me uncomfortable—until I realized that "sales" doesn't mean "trickery." It really just means "helping people." Here's how to do it.
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