At Two-Brain, we split our marketing into two parts: affinity and digital. But you need to be good at selling first. This article will show you how to sell without the slime and then get a marketing plan in place.
The type of salesperson you hire—and the compensation you offer—will depend on which phase of entrepreneurship you're in. This guide will show you what to do in every stage of a business' life.
Sean Woodland speaks with former CrossFit Seminar Staff member Dave Lipson about Thundrbro, a program that merges bodybuilding and functional-fitness principles.
The next time you're in a staff meeting, look at the faces around you and ask, "Who is in charge of sales?" If you can't name the person responsible for selling, bad news: It's you. But it doesn't have to be.
You can’t be a successful business owner without selling your service. That made me uncomfortable—until I realized that "sales" doesn't mean "trickery." It really just means "helping people." Here's how to do it.