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On a blue wall, a set of white stairs lead upward and eventually turn into an arrow pointing vertically.

Ascending Your Clients

November 6, 2019 Selling Gym Memberships
Long-term client retention requires ascension. No one wants to say, "I'm just maintaining" for long. If clients don't have goals, they'll get bored. Read on to see how good gym owners use goal setting and accountability to drive retention.
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Two-Brain Radio: Incorporating Strongman Movements Into CrossFit With Rob Orlando

November 6, 2019 Personal Development Podcast
Sean Woodland speaks with strongman subject-matter expert and former CrossFit Games athlete Rob Orlando about the benefits of adding strongman movements to CrossFit workouts.
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A pyramid with retention at the base, sales in the middle and marketing at the top.

Selling Accountability

November 5, 2019 Member Retention
If you spend one minute building a marketing funnel or setting up an ad, spend 10 minutes working on your sales process. Then spend 20 minutes keeping your current clients. Here's why.
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Three colors of diammonium phosphate in clay pots with the words "your service is not a commodity."

The Cure for Commoditization

November 4, 2019 Member Retention
Orangetheory and other chains are going to beat microgym owners who sell group training and nothing else. But our business isn't actually the same as their business. Here's how to set yourself apart.
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Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business

November 4, 2019 Gym Operations Podcast
James Mawson shares how went from backyard boot camp to profitable business—and how taking a step back to do marketing right led to $21,000 in front-end revenue.
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A bald adult man smiled as he rides a red bike that's far too small for him.

Are You Already TOO Big?

November 3, 2019 Gym Operations
Maybe you can't get more clients because you already have too many. You're trying to attract a number instead of looking at each person as an individual and focusing on retention. In this series, you'll learn how to build relationships and hold onto more clients longer.
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