Struggling trainer Todd Herman got some fake glasses and transformed himself into someone else—a person who could sell more training than anyone else in the building. Here's how you can use the "alter ego effect" to find success.
The hard part isn’t finding a good book. The hard part now is finding the right book at the right time and catching the most important message. Here's a look at what Chris Cooper read—and learned—in 2019.
As a microgym owner, you face a lot of challenges. So what should your gym should look like in a year? Here's Chris Cooper's advice—consider it his "what I'd do if I were starting today" guide. Short version: Pivot or be left behind.
In "the middle" of the fitness industry, gym owners are charging more for group fitness classes and slowly being pushed out because they can't move toward individualization. Chris Cooper looks at the spectrum in the industry and the threat to gyms in no person's land.
