Without a cause, your culture doesn't produce anything. You just sit there holding hands, uninspired. Eventually, people will leave a great culture in pursuit of noble purpose. But if you have a noble purpose or just cause, people will follow you.
Some mediocre people at your table are probably sitting in the seats of great people. And until they're gone, the amazing people won't sit down because there are no vacant seats.
Authenticity in business means you have skin in the game. It means you identify with your audience because you are them. Here's how to create a culture of authenticity that will create trust with clients.
Building and maintaining a culture is challenging. Here's what Two-Brain mentor Brian Alexander learned from three years building his culture—and how he almost let a few people destroy it.
