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The gold words "help first" are superimposed over a huge pile of old automobile engine parts.

Building a Sales Engine: Selling Without "Selling"

You can’t be a successful business owner without selling your service. That made me uncomfortable—until I realized that "sales" doesn't mean "trickery." It really just means "helping people." Here's how to do it.
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Two-Brain Radio: Expanding Beyond CrossFit With John Bartholomeo

John Bartholomeo shares how he rebranded his CrossFit gym after eight years to offer more programs and get more clients.
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A cartoon image depicts an obese man in a white tank top and jeans sitting astride the red planet Mars.

Fat People on Mars

We have not survived millions of years of evolution to sit on the couch and watch Oprah. Read on to find out how fitness professionals are best positioned to lead our species forward and help people find true happiness through health.
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A gold kettlebell with the Two-Brain Business logo sits under a lightbulb and among a dozen incubating eggs.

1,000,000 Fitness Entrepreneurs: The Two-Brain Plan

Our mission is to make 1,000,000 fitness entrepreneurs wealthy. Read on to discover the four steps we're taking to get to that goal.
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A black circle holds about 20 Two-Brain Business logos; the words "Welcome to Success City" are above the circle.

Why You Want More Two-Brain Gyms in Your City

If a new gym opens and shares your values, your pricing and your abundance mindset, everyone rises together. We all can win. Here's how.
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Two-Brain Radio: Playing the Infinite Game

Chris Cooper shares valuable insight on success, competition and the entrepreneur's mindset.
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