Your brand is the way your service meets the world. In this article, Chris Cooper shares his top branding lessons from 2019. He also offers advice if you're considering affiliating with CrossFit, deaffiliating or starting a franchise gym.
Change is happening faster than ever before in the fitness industry. In this series, Chris Cooper shares his insights into the industry data that matters to you. He'll tell you what we know, what others know, and how it all affects your business.
Without a cause, your culture doesn't produce anything. You just sit there holding hands, uninspired. Eventually, people will leave a great culture in pursuit of noble purpose. But if you have a noble purpose or just cause, people will follow you.
Some mediocre people at your table are probably sitting in the seats of great people. And until they're gone, the amazing people won't sit down because there are no vacant seats.
