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How to Convert Clients With Landing Pages That Don't Suck

Mateo Lopez tells you what you need to create a killer landing page to get more conversions.
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A very angry woman with clenched fists and steam coming out of her ears. Her shirt says, "I'm going to quit your gym."

Rep Week: Hard Conversations

You have to remove emotion from tough conversations before you can work on solutions. Here's how to do it and prevent members from leaving angry. Practice this technique, and those members might return one day.
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A brown-haired gym owner sits at a wooden desk with a laptop and looks up with a small smile.

Rep Week: Coach Evaluations

The key to improving your staff is constant evaluation. And the key to good evaluation is frequency. Every three months, gym owners in our Growth Stage hold a Career Growth ToolKit meeting with each staff member. Here's how to run these meetings and improve your staff.
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Two-Brain Radio: Scaling Up With Jason Khalipa

Jason Khalipa shares how he turned a 1,500-square-foot gym into a worldwide fitness empire.
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Three arrows buried in the bulls-eye of a colored archery target.

Rep Week: Affinity Marketing

Waiting for your clients to refer their friends doesn't work. It's too passive. Affinity Marketing takes the referral process from passive to active. Here's how to practice helping the acquaintances of your best clients so you can generate more revenue.
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From Games Athlete to Doctor With Julie Foucher

Julie Foucher reflects on her CrossFit Games career, how she trained for the Games while in medical school and why she's passionate about family medicine.
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