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Podcast: The Top Books of 2019 for Gym Owners—Chris Cooper’s List

Chris Cooper reads a lot, and in this edition of Two-Brain Radio, he'll tell you how the books he read in 2019 can help you make positive changes to your business and your life.
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How to Build an Audience

Half your time as a gym owner should be spent on delivery and improvement of your service, and the other half should be spent building an audience. This series is dedicated to the latter. Learn how to attract attention and build long-term trust.
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It Got Weird: True Marketing Tales From the Cold Lead Files

"I don't always have kids, but when I do, they're sick—and I can't come to my appointment."
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In a gym, a woman attempts to run while a coach holds her back with a thick rope tied around her waist.

What's Holding You Back?

The thing that stops our gyms from growing isn't lack of knowledge. It's certainly not lack of ideas. It's usually our own self-limiting behaviors and beliefs. Check out this list, then change your own patterns.
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Behavior Change: How to Turn New Year's Resolutions Into Long-Term Success

Board-certified behavior analyst and CrossFit gym owner Ty Krueger shares techniques for keeping clients motivated and accountable after setting goals.
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How to Change Your Clients' Behavior

You can't improve a person's health until you change his or her behavior. This includes your clients, your coaches and even yourself. Here's a step by step guide to changing behavior and accomplishing goals.
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