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Fifty Years of Fitness Knowledge: Jim Adams and Chris Cooper

Wisdom gleaned from five decades in the fitness business.
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Clients working out with kettlebells - how to run a year-round specialty course

How to Run Specialty Courses Every Day of the Year

Brooks DiFiore explains how hybrid specialty programs help clients succeed and coaches build fulfilling, profitable careers.
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Challenges Are Dead. Kickstarts Are The Answer.

Nutrition Challenges Are Dead. Kickstarts Are the Answer

Lindsey VanSchoyck explains how she increased revenue and retention by reframing nutrition challenges as "starting points."
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Gym Owners Handbook: What You’ll Learn

Coop gives a high-level overview of all the lessons, tactics and actionable advice packed in his latest book.
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A leaderboard showing the top Two-Brain gyms' average revenue per member.

By the Numbers: ARM

Chris Cooper gives you a target for average revenue per member per month and tells you exactly what to do to hit it—or exceed it.
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Chris Cooper and title text.

The Microgym Model: 2021

How to scale your business from 0 to 500 members—and everywhere in between.
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