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Kate Rawlings and title text

From CrossFit Games Athlete to Gym Owner to CEO

Kate Rawlings' journey through injury, career-identity shifts and tragedy to her Perfect Day.
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Two Starfish on a beach - care changes lives - leaving a legacy

Care Changes Lives: Leaving a Legacy

To create a legacy for your kids and your city, you need a plan. Chris Cooper lays out the five key elements of his long-term vision.
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Sault Ste. Marie boardwalk at the waterfront - care changes lives - change your town

Care Changes Lives: Change Your Town

Chris Cooper lays out a plan to help you make real, lasting changes that can help local people and the larger community.
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A little girl running thru a field - care - changes lives - change their supporters

Care Changes Lives: Change Their Supporters

To change a client's life, you must change the lives around that client. Doing so is a win for your member—and your gym!
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Jeff Jucha and title text

Broke Gym Owner Stops Sleeping in Office Hammock, Finally Takes Wages

How Jeff Jucha went from broke and worn down gym owner to profitable entrepreneur and mentor.
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An older man doing a pull up - care changes lives - change one

Care Changes Lives: Change One at a Time

When we open our gyms, we often confuse "membership" with "friendship." Here's how to care a lot without hurting your business.
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