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Falling Back on the Familiar: A Tinker Trap

September 23, 2021 Personal Development
Why entrepreneurs sometimes forget to look forward and instead choose to long for things that are far in the past.
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Older adult clients chatting after class - where do you send them?

Where Do You Send Clients Who Don’t Fit Your Gym?

September 22, 2021 Gym Operations
Chris Cooper presents an ideal solution for problem clients: Refer them to another gym. Here's how to do it so everyone wins.
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Bigger Isn't Better - illuminated small door next to large darkened door

Bigger Isn’t Better (and It Might Be Way Worse)

September 21, 2021 Gym Operations
The gigantic facility full of turf and gleaming equipment? It's probably far less profitable than a small gym that maximizes its space.
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Chris Cooper

Why You Aren’t Getting Paid What You’re Worth (and How to Fix It)

September 20, 2021 Personal Development
Five ways to increase the value of your service — and charge more for it.
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The Worst Phrase in Entrepreneurship: “It’s Just Business”

September 20, 2021 Personal Development
Business is not just business. It’s people and their families, your staff, your customers and your reputation.
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“Discount or Else”: Dealing With Public Pressure to Reduce Rates

September 17, 2021 News and Views
Is profit a bad thing or are those who criticize gym membership rates out of touch with the realities of entrepreneurship?
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