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A graphic showing arrows coming from the mouth of a businessperson and piercing the heart of another.

The Worst Phrase in Entrepreneurship: “It’s Just Business”

Business is not just business. It’s people and their families, your staff, your customers and your reputation.
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“Discount or Else”: Dealing With Public Pressure to Reduce Rates

Is profit a bad thing or are those who criticize gym membership rates out of touch with the realities of entrepreneurship?
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Shawn McQueen

A+ Coaching: Class Prep, Confidence and Client Connection

How to level up your coaching and make deeper connections with clients.
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A picture with several common tools and the word "Tinker" above them.

The Tinker Toolkit: Everything You Need to Succeed

Chris Cooper unveils a collection of resources designed to help upper-level entrepreneurs grow exponentially.
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"Agency" text on a glass window of a business with Venetian blinds behind.

Should You Hire an Ad Agency for Your Gym?

Chris Cooper lays out the pros and cons and tells you exactly when you should hire—or not hire—someone to run your advertising for you.
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A woman's hand is writing digital marketing strategy on a transparent dry-erase board.

How to Get More From Your Facebook Ads, Part 2

Travis Mattern checks in with his top tips for photos and language when you're creating Facebook ads for a fitness business.
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