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A gym client in workout wear smiles as he receives a text from a coach.

FOMO Alert: Three Minutes for Marketing (and Retention)

Mike Warkentin provides low-drag, high-reward retention and marketing tactics used by the best gym owners in the world.
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Chris Cooper

The Only Reason Chris Cooper Would Buy Another Gym

Three ways to successfully buy another gym — and what to think about before you do.
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A client opening her gym bag - by the numbers: LTV

By the Numbers: Lifetime Value (Five-Figure Clients)

What's the average client worth to your business in total? You might think about each client differently when you know the answer.
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A small child desperately holds onto the leg of his father.

By the Numbers: LEG (How to Keep Clients Forever)

Length of engagement is critical to the success of a gym. Here are tips from gym owners who keep clients for 3-5+ years.
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Chris Cooper

Chris Cooper’s Gym-Owner Challenge: Steal 5 Exercises!

Why you should try something new — and teach it to your clients.
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Using Teams and Team Leaders in Your Business - chalk drawing of a leader propelling the team upward

By the Numbers: ARM Secrets From Two-Brain’s Leaders

Chris Cooper shares the wisdom of gym owners whose average revenue per member ranges from $301 to $410 per month.
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