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New sign-ups - man giving away a coffee

Conversation Marketing: 4 Steps to New Sign-Ups

August 10, 2021 Selling Gym Memberships
Conversations bridge the gap between advertising and sales. Here's what to say to turn chatters into new members.
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Simplicity Scales: The Next Level of Gym Business Isn’t More Complex

August 9, 2021 Gym Operations Podcast
The secret to successfully scaling your business up and out.
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Conversation Marketing - underwear hanging on a line

Conversation Marketing: Let’s Talk About Underpants Gnomes

August 9, 2021 Gym Marketing
Chris Cooper fills in the missing link in the marketing chain for the tiny, bumbling "South Park" entrepreneurs.
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A young male athlete injects steroids into his biceps with a needle.

Doping and Delusion: Are Russians the Only Cheaters?

August 6, 2021 News and Views
For decades, athletes have taken drugs to enhance performance. Has that changed? Here's an inside look at drugs in sport.
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Chris Cooper on Clubhouse, Sell by Chat and Next-Level Sales

August 5, 2021 Podcast Selling Gym Memberships
We tried Clubhouse and Sell By Chat. Here's what we learned.
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Paper cranes and crumpled paper - the cost of failure

Managing Risk and the Cost of Failure

August 5, 2021 Gym Operations
You won't hit a home run every time. Here's how to focus on ideas with lower risk and bounce back when your plans go awry.
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