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Automate your gym - a weight in a gym

How to Automate Your Gym, Part I: DIY to Delegation

August 16, 2021 Gym Operations
Do it yourself, document it, delegate it, then support your staff members. If you miss any of these steps, you're in for trouble.
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A portrait headshot of gym owner Kim Wilkes.

Client Spotlight: Kim Wilkes

August 15, 2021 Personal Development
"I am not sure what I could have done without Two-Brain”—Kim Wilkes has her best year in business during the COVID Crisis.
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A confused woman awkwardly holds a yellow kettlebell in a gym.

Active Isn’t Enough: What Gym Owners Know and the Public Doesn’t

August 13, 2021 News and Views
Study: “Two-thirds of Americans believe they are currently active.” It's up to gym owners to kindly tell people they aren't doing enough.
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Eric Roza

Eric Roza: How CrossFit LLC Can Help Gym Owners Most

August 12, 2021 Gym Operations Podcast
Affiliate support, best practices and DEI: Chris Cooper gets the inside scoop from CrossFit's new owner and CEO.
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On a blue background, a set of stairs lead into clouds.

The Authority Ladder: A Story on Every Rung

August 12, 2021 Gym Marketing
Chris Cooper explains how to build a personal brand by telling the stories the people in your audience are dying to hear.
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Start Talking - Stop Losing Members - gym members talking

Conversations for Retention: Start Talking, Stop Losing Members

August 11, 2021 Selling Gym Memberships
If you aren't having regular conversations with your current clients, they won't be clients for much longer.
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