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How to start a gym: A peek inside a gym door with a key in its lock.

How to Start a Gym

March 12, 2022 Gym Operations
This extensive overview will tell you exactly how to start a gym, whether you're looking to buy a business or start a gym from scratch.
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A close up of a hand holding a slip with a COVID-related layoff notice.

GoodLife’s Bad Day a Bonus for Microgym Owners in Canada?

March 11, 2022 News and Views
Mike Warkentin offers a silver lining after GoodLife lays off 480 group fitness instructors in 189 Canadian facilities.
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Chris Cooper

Do More Coaching Credentials Equal More Sales?

March 10, 2022 Podcast Selling Gym Memberships
What clients actually want from a great coach.
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Heart-Rate Training at a CrossFit Affiliate

March 7, 2022 Member Retention Podcast
When CrossFit Justice shifted to an emphasis on heart-rate training, its clients got healthier. So did the business.
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Series of short ladders surround a taller ladder that leads to a bull's eye.

Content Marketing Hack: Access Your Private “Focus Group”

March 4, 2022 News and Views
Mike Warkentin gives you a plan to ensure you're never out of ideas and can create content that will engage prospective clients.
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“Will Selling 24-Hour Access Kill My Gym?”

March 3, 2022 Podcast Selling Gym Memberships
Selling open gym and 24/7 access seems like a quick and easy buck. But it's more costly than you might have guessed.
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