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How to Sell With Bonuses

November 24, 2021 Selling Gym Memberships
Tempted to offer prospective clients discounts and free months? Chris Cooper has a better way to get them to sign on the dotted line.
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A graphic in which a black dollar sign is slowly crumbling to dust.

How to Say “No” to Discounts

November 23, 2021 Selling Gym Memberships
Gym owners are often asked to cut their rates. Here's exactly what to say when the next person asks you for 10 percent off—or more.
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Chris Cooper

How to Pay Your Coaches More (Without Losing Money)

November 22, 2021 Gym Operations Podcast
It's not about raises, bonuses, or seniority.
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A black skull spins in the middle of a purple spiral graphic.

The Discount Death Spiral: A String of Huge Mistakes

November 22, 2021 Selling Gym Memberships
Thinking of offering a paid-in-full discount? Read this first and avoid making errors that can destroy your business.
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A young male sits on a couch and uses a virtual reality (VR) headset to play a fitness game.

How “Beat Saber” and VR Headsets Might Save the World

November 19, 2021 News and Views
Virtual reality video games have helped a host of people get moving—and some of them might just need a coach.
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Chris Cooper

Chris Cooper’s Best Books of 2021 for Gym Owners

November 18, 2021 Personal Development Podcast
The books that actually made a difference in Coop's business.
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