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By the Numbers: Close Rate Leaderboard

December 1, 2021 Gym Marketing
The top closers in October made between 17 and 44 sales—and they'll tell you the exact tactics they used to generate these numbers.
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A woman looks at her computer and considers whether she'll show up for the gym consultation she booked.

By the Numbers: Show Rate Leaderboard

November 30, 2021 Gym Marketing
How do the best gyms get people to show up for free consultations? Chris Cooper has the answer and our October leaderboard.
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Chris Cooper

The 3 Questions Fitness Entrepreneurs Must Ask Themselves

November 29, 2021 Gym Operations Podcast
How to improve your business while saving time and money.
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A closeup of a woman's hands as she books a gym consultation on her laptop.

By the Numbers: Set Rate Leaderboard

November 29, 2021 Gym Marketing
Chris Cooper presents the secrets of gym owners who booked between 36 and 106 free consultations in October.
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A cowboy rides a horse among cows on a cattle ranch.

The Economics of “Yellowstone”: John Dutton Needs a Mentor

November 26, 2021 News and Views
Compare your profit margin to that of the Dutton Ranch—then take steps to ensure your business lasts for six generations or more.
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Chris Cooper

What’s Better Than a Value-Killing Free Trial Session?

November 25, 2021 Gym Operations Podcast
How to increase revenue by killing free trials.
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