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Realities of Leadership

By the Numbers: Effective Hourly Rate

How do gym owners earn from $180 to $867 per hour? Chris Cooper has tips from the entrepreneurs on Two-Brain's August leaderboard.
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Give yourself a raise - Two-Brain Business

Why and How Gym Owners Can Give Themselves Raises

Chris Cooper provides four reasons to charge more at your gym and then five ways you can give yourself the raise you deserve.
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A red pin stands at the head of a group of white pins to illustrate leadership.

By the Numbers: Net Owner Benefit August 2022

Chris Cooper presents a leaderboard with gym owners who are earning from $15,000 to $27,000 per month from their businesses.
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A personal trainer spots a client on a seated lat-pulldown machine.

Hybrid Memberships: Health-Care Savings and Huge Revenue

Fitness Industry Council reports activity saves governments money. Mike Warkentin says tailored gym services go even further.
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Your LLC Isn't Protecting You if You Do These 5 Things

Your LLC Isn’t Protecting You if You Do These 5 Things

Corporations are supposed to protect owners, but owners regularly do things that put them at risk. Lawyer Matthew Becker explains.
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Delivering a 10 out of 10 Experience for Clients

Delivering a 10-out-of-10 Experience for Clients

How can a business owner ensure clients are solving their problems and enjoying their experiences in the gym while doing so?
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