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A graphic image of pages flying off a desktop annual calendar at a gym.

Annual Planning: A Step Toward Becoming CEO of Your Gym

If you're overwhelmed with day-to-day concerns, you'll struggle to build your business. Use this annual plan to stay on track in 2023.
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A gym client passes the front desk on her way out of the building.

3 Tactics for Keeping “January Joiners” in Your Gym

The New Year is a great time for gym owners. Here's how to ensure resolution makers keep training with you for years.
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Revenue Rocket Ship: When You Work on a Gym, Not in It

Revenue Rocket Ship: When You Work on a Gym, Not in It

Ashley Sell explains how she joined an ownership group and dramatically improved the gym's financials starting in 2020.
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My second business - a hand putting together a Two-Brain Business puzzle

Your Second Business: “What Else Do My Clients Need?”

Resist the call of novelty and reduce the risk of failure by offering more to people who already know, like and trust you.
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Growing Your Gym in War Time and in Peace Time

Growing Your Gym in War Time and in Peace Time

Chris Cooper takes you through "wartime auditing" and "peacetime sprinting" to help you move your gym forward in bad times and good.
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A red pin stands at the head of a group of white pins to illustrate leadership.

By the Numbers: The November 2022 Revenue Leaders

Chris Cooper reveals the top Two-Brain gyms by revenue for November 2022 and shares the secrets from the owners.
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