Kyle Counts (00:00):
Hey, guys. This is Kyle Counts with Condition One CrossFit in Sullivan, Missouri. After jumping on the Two-Brain model, I was able to double my revenue coming outta my on-ramp.
Mike Warkentin (00:08):
Whoa. This is “Run a Profitable Gym.” I’m your host, Mike Warkentin. Hit “subscribe” right now so you don’t miss any more shows just like this. Today, we’re going over the Prescriptive Model. Now I know it doesn’t sound as cool and sexy as Profit Max 3000 or the Surefire Sales System, but Kyle, what did the Prescriptive Model help you do?
Kyle Counts (00:29):
Helped us double revenue, man.
Mike Warkentin (00:31):
Just like that. It doubles revenue or greatly increases revenue for gyms. It also helps increase retention. So if you wanna do those things, listen to this show. Now on the Two-Brain blog, Chris Cooper has the exact description of how the Prescriptive Model works. I’m gonna get a link in the show notes for you so you can click it. Here is the short version, so we can get this outta the way and let Kyle explain how it works at ground level. In the Prescriptive Model, you meet with a client, and you find out about their goals and the obstacles that they’re facing. Then you prescribe the best plan to help that client accomplish those goals. You close the sale, meet with the client every 90 days to review progress. You celebrate wins, you adjust the plan as needed, and you keep moving forward. It’s simple. That’s just a concept. But again, you used it to do what, Kyle?
Kyle Counts (01:17):
Mike Warkentin (01:18):
Double revenue. So Kyle is going to tell us what happens with that concept at ground level in a gym. So Kyle, let’s get the basics in place. When did you start using the Prescriptive Model and why?
Kyle Counts (01:31):
So we went to, you know, CrossFit’s this weird model, right? Like everybody loves CrossFit, and Greg Glassman was brilliant when it came to coming up with, you know, a style of workout that makes people want to come in and do all that. But he wasn’t great at was teaching any of us how to run the business side. Like how do we do that? And I don’t think he always was upfront with how he started. You know, one of the things that I learned from my Two-Brain mentor when I very first started was, hey, the model that CrossFit uses in group classes is not how Greg Glassman started his business. The reason it ended up with that was because Greg Glassman started out with his personal-training clients. So just by having a few high-end clients, you give yourself an opportunity to then have those group classes. So with the Prescriptive Model, when I went to that conference, and it was the very first affiliate summit that they did, and Jeff Jucha got up, Jeff talked for like an hour, and I’m sitting there going “where’s this been for eight years?” It was I think June or July of 2021. And by December of the same year, I was more than double what I had been before. So, I mean, the simplicity of it is what makes it go.
Mike Warkentin (02:56):
So you put this thing in in about 2021. We’re in 2023 now, and you saw revenue dramatically change.
Kyle Counts (03:06):
Yeah, I would say so. Just to give you the numbers. When I very first started with Jeff, that first month, the month before I started, I was at about $1,800, $1,900 a month. And I like to lean on that “it was COVID” ‘cause it’s embarrassing to say that I let my business get that bad. By the end of 2021, I was somewhere around$ 5,000. And at the end of 2022, well, yeah, the end of 2022, we had our best month ever. We were probably around $10,500.
Mike Warkentin (03:40):
Okay, so you that’s like a five X almost at that point.
Kyle Counts (03:44):
Mike Warkentin (03:45):
Okay. So this is a big deal, and that’s like life-changing, business-changing stuff. So tell me, what were you doing before this? Like what was your intake process?
Kyle Counts (03:54):
And see, I think that’s the problem. There wasn’t one.
Mike Warkentin (03:56):
Kyle Counts (03:56):
Nothing, and that’s the issue, right? And I come from a sales background. I don’t come from a gym background. My background is I sold insurance. I sold investments. Like I did all of those things, right? So the sales side was never an issue, but what I never did was I didn’t ask people why they left. And I think for most of us, we’re always afraid it’s gonna be us, and it very rarely is us. But what I also didn’t do was I didn’t ask anybody what they wanted when they got here.
Mike Warkentin (04:26):
Did you just assume they want group classes?
Kyle Counts (04:29):
You just assumed they wanna get in shape. “Oh, I wanna be healthier.” But if you don’t ask specific questions, you don’t know what “healthier” means to them. Because what “healthy” means to me is not what “healthy” means to somebody else.
Mike Warkentin (04:42):
That is a big one.
Kyle Counts (04:43):
So by not asking the questions, I didn’t know how to train these people in a way that was going to make them stay. So you had this whole—we would grow, we would shrink, we would grow, we would shrink, we would grow, we would shrink. It would never get any sustainable long-term growth. And so by asking the questions, I now had a model to go, “Okay, this person’s here because they wanna lose 10 pounds.” Well, once they’ve been here three months, now I can have a conversation and say, “Hey, Mark, are you down any weight? What have we done for that? Have we done our job? We haven’t. Okay, well let’s adjust something.” And now what happens is that client wants to stay because they feel like you’re actually helping them reach their goal.
Mike Warkentin (05:27):
Okay. So like 2021, before you’re working with Jeff, I go to your website, what happens? Do I just email you? Or what’s there? What do I see?
Kyle Counts (05:36):
Email, call, not much.
Mike Warkentin (05:38):
Kyle Counts (05:39):
I mean, it’s there, but it’s there because we need a presence. But it wasn’t necessarily—it definitely wasn’t driving any revenue. And there was really no rhyme or reason to what we did. It was just, “Hey, we need a website because that’s what you do.”
Mike Warkentin (05:53):
Okay. So I’ve gotta figure out how to get into your gym, and then I’m gonna just email you or message you somehow. And I’m gonna say, “What do I do?” And do you just say, “Come in for a class”?
Kyle Counts (06:02):
I’ll say, “Hey, come in. I always give the first class for free.” And then we would talk, and I would talk about CrossFit. I would give the definition of CrossFit. This is how we move. And I love helping people learn to move. So I have a little bit of a different philosophy than a lot of CrossFit coaches. But being able to connect with somebody was the easy part. If I could get you in the gym, I could keep you for at least two or three months. The problem was I didn’t keep a lot of ’em after that because I didn’t know what they wanted. I didn’t know how to help ’em.
Mike Warkentin (06:35):
Yeah. Your experience mirrors mine. I did the same thing. You know, “come in for a free trial,” and I would either lead them through a class or sometimes I’d do this class with them. “So do you wanna sign up?” They’re all sweaty. It worked for a while back in like 2010, 2011. But then it didn’t work very well after that. People didn’t wanna figure out how to get into my gym. They had goals beyond getting better at deadlifting or getting better at Fran or whatever. They wanted to lose weight, look better, play with their grandkids—whatever it was. I didn’t even know what those goals were because I assumed that they wanted to do fitness in a group setting at high intensity. And I never asked ’em that stuff,
Kyle Counts (07:11):
Which is why they called me.
Mike Warkentin (07:12):
Kyle Counts (07:14):
Because I loved it. So they have to.
Mike Warkentin (07:16):
We had an almost identical experience. So talk to me about changing that. So you find out about the Prescriptive Model and it’s step by step laid out. We’ve got all the stuff in our free resources, which you can look at in the show notes, but also we have mentors who teach gym owners how to put this in place. So tell me about that.
Kyle Counts (07:32):
Once Jeff and I sat down—so I called him and he told me what the cost was. And listen, I’m the biggest skeptic in the world. I’m a sales guy. My dad was a car salesman. My dad owned a car dealership. Like, I get it. I have been through the sales cycle in my life. But you learn that if you actually just talk to people, you can figure things out. So Jeff’s like, “Hey, I know it’s expensive. Let me tell you a couple of small things that you can do.” And he gave me the story of how Greg Glassman started personal training. And when he got to where he had too many clients, he then went to “well, let me put this person and this person together because they’re similar in their goals and they’re similar in what they’re doing, and then I’ll charge each a little bit less.” And he kept doing that until he didn’t have enough time in the day and everything was a group class. But we as CrossFit owners, we don’t know that model. So we just know group classes. So that’s what we did well. So I was like, “Okay, well, I have this client that I’ve had for a really long time. She’s always wanted to lose weight, but we’ve never been able to get it.” And she would be here for six months and be hard at it. And then I would lose her for a year, and then she would come back, and it was this non-stop back and forth with her. And I sat her down that first day, and I was like, “Listen, I think you need something different, and this is what I think you need.” And even as a salesperson, I was reluctant. I am in a town of 7,000 people. I was reluctant to ask for $50 an hour. I mean, almost like, “I can’t believe I’m saying this out loud.” Like, “She’s gonna pay me $500 a month? Nobody pays me that much money.”
Mike Warkentin (09:13):
Kyle Counts (09:13):
And I asked her, and she goes, “Yeah, that’s great. I think that’d be great.” And I was like, “That was way easier than I thought it was.”
Mike Warkentin (09:22):
So you told her what you think she needed to do to accomplish her goals, right? And gave her that prescription. That’s where the name comes from.
Kyle Counts (09:31):
Right. Before I did that, I said, “Hey, you’ve been coming a long time. I kind of got this new thing. Like, can I ask you some questions?” And that’s what I did. Like there’s the No Sweat Intro form that Two-Brain has. I put my logo on it, and I printed it off, and I asked her the questions. And then when I got to the end, I said, “Based on what you’re telling me, this is what I would recommend.” So it’s not even like I just figured it out on my own. I asked the questions, and she said, “Yeah, that’s great.” And I was like, “Oh, all right.” So then I had somebody else call, and they were like, “Hey. My husband”—it was a client of mine; her husband was wanting to lose some weight. And I was like, “Okay, well, have ’em come in.” Like “I don’t do things the same as I used to. Have ’em come in. We need to talk first, but we’ll sit down and have a conversation. Then we’ll kind of decide where to go from there.” Same thing. Ask the questions. These two are still paying me. Now everybody else that pays me for personal training is paying me $70 an hour. They’re not. They’re the first two. But Jeff said, “Hey, get these two people. If you get enough in to pay for me, then call me.” It took me three days and I was like, “Oh, okay, well that’s $900 a month. So, all right, I guess I’m gonna call Jeff.” So I did. And then it just kind of snowballed from there.
Mike Warkentin (10:56):
Okay. So I’m gonna unpack a couple of things because there’s some groundbreaking stuff that people won’t necessarily see. So first of all, you were afraid—as a sales guys with a sales background, dad owned a car dealership—to ask for $50 an hour in a personal-training setting in a small town. You did it and immediately got it. They don’t care. And now you’re charging $70. Right?
Kyle Counts (11:19):
Hundred percent. And I get it.
Mike Warkentin (11:21):
So that’s a huge mindset shift, and that’s a huge change because there’s so many gyms out there that are underpricing their services because they don’t see the value.
Kyle Counts (11:29):
Well, and it’s hard to ask for that. And I’m a guy—listen, I’m a guy that, like, my biggest sale in the life-insurance business was $70,000 a year,
Mike Warkentin (11:37):
Kyle Counts (11:38):
I asked a business to pay me $6,000 a month. And I was afraid to ask that. I’m like, “Am I worth that?” I know I am now. Like I’ve seen it. And I think what a lot of these gym owners will find is if they’re willing to bet on themselves in that way, what they’ll find is that they’re able to change the lives of their clients. And that just gives you more confidence to ask for the money. Listen, somebody comes in here, I’m worth $70 an hour. I’m probably worth $150 an hour to be honest because I can change your life. If I was living in a bigger town, I would get—‘cause I’m not just gonna train you. I’m gonna change your whole life.
Mike Warkentin (12:14):
And so that’s the other thing in the Prescriptive Model: you have this conversation. You use this strategy called “motivational interviewing.” You find out “what does this person want and why?” Then, as the fitness professional—everyone listening is a fitness pro and has the skills to make people fitter—you tell them exactly what they need. “So I wanna lose weight.” “Okay, you need to work out with me three times a week. You need to do a nutrition habits-based program. And I wanna tack on one personal-training session if you’re going in a group setting.” Or something like that. Whatever it is, you give them this prescription, and you say, “How does that sound?” “Whoa, that sounds like the perfect plan to accomplish my goals.” You open up your sales binder, which you’ve already got pre-prepared. Two-Brain has templates for clients by the way. And you point to the price—
Kyle Counts (12:55):
Which I still use, right?
Mike Warkentin (12:57):
You still use it?
Kyle Counts (12:57):
There’s no reason to make this stuff.
Mike Warkentin (12:59):
It doesn’t have to be complicated.
Kyle Counts (13:02):
It’s just black and white
Mike Warkentin (13:03):
Put your logo on it and you show them the price. Now many people will just say, “Cool and let’s ride,” and away we go, and you set them on your onboarding program. Or if there’s some objections there, like, “Oh I just really can’t afford that,” you say, “Okay, you know what? I understand. We have this tier,” and you show them a different tier. Maybe you adjust the prescription a little bit. But whatever you do, you get that thing in place, and it’s very easy to do. You can do it as a gym owner. If you’re scared of sales, you can teach a person to do it. So you can offload the sales role. It’s very simple process. Here is the big one, and Kyle, I wanna focus on this because it’s huge. You schedule a Goal Review Session in 90 days. You can do it at slightly different intervals, but 90 is kinda the sweet spot. And at that Goal Review Session, Kyle, what happens? What do you do and why is it important?
Kyle Counts (13:48):
You ask them where they’re at. How do they feel about where they’re at? “Did we accomplish the goal we set out to when you started? If we haven’t, are we on track?” Because for my first client, she needs to lose a hundred pounds. So we’re not gonna lose a hundred pounds in 90 days. But are we making progress? Yeah, we’re down 26 pounds.
Mike Warkentin (14:10):
Kyle Counts (14:10):
We’re on the right track. “We’re on the right track to get where you want to go.” And what it does is it—you don’t know what happens in someone’s life over 90 days. It’s a short time period, but if you’ve ever had something crazy in your life happen, you know that in 90 days everything can change. So when I sit down with them in 90 days, not only am I getting “did we accomplish the goal in the first 90 days? Did the goal change between now and then? And are we on track to continue hitting that goal?” but what it also does is it allows me as the business owner is to instead of… The training side is easy. If anybody’s on this call and you have a gym, you know the training side is not where you struggle. You’re on this call because you struggle on the back end. If you’re constantly talking to people about their goals, you know what they want. They know you care, and they stay. They just keep coming in. Because you’re pushing them toward their goals and they know you give a shit.
Mike Warkentin (15:07):
Yeah. And clients don’t always see progress, right? If they’ve got this huge goal, a hundred-pound weight loss, maybe she’s focused on that. Maybe she wants to weigh whatever—it’s 180 pounds or something like that. She might be so focused on that goal that she doesn’t see the number going down from 280 to 275, 270. And it seems silly because you’re outside that. But when you are inside that box, your own brain, you often don’t see changes happening. So it’s really important as a coach to say, “Yep, this is working. We’ve taken measurements, we can show you that this is actually happening. You’re doing an amazing job.” You can celebrate that. And clients, I’ve seen it happen, will be like, “I had no idea that this was happening.” Right?
Kyle Counts (15:43):
Yep. I can give you an example. We’ve got an InBody machine. And I’ve had a client, she has been coming, she was with me at CrossFit for four years, and she came to me six months ago, seven months ago and said, “Hey, you know, I really want something different. Like, I’m retired now. You know, my husband has passed, you know.” She’s not looking to date, but she just wants to feel better about herself. And she’s not big, but she wanted to be in better shape. Now she’s struggled the last, I don’t know, four or five weeks because she feels like she hasn’t lost weight. And I’m like, “When was the last time we did an InBody?” And I pulled her chart ‘cause I’m not gonna have this conversation with her, right? I’m doing this on my own. Like, okay, when was the last time Pam and I did an InBody, right? Let me pull her chart. So I pulled her file out and I looked at it and said, “Okay, it’s been five months since we did an InBody. We’re getting close to that review. So I’m just gonna speed the review up instead of waiting another three weeks or four weeks to do the 90-day review. Let’s just do it now, and let’s hop her on the InBody, and let’s see what happens.” Now the weight loss, she’s only down two pounds. But she lost 16% body fat. Now you can’t know that unless you’ve done the scans, right? Same machine, same scans, same everything. And so her mindset completely shifted ‘cause while she hasn’t lost the weight that she wanted, she understands that what we’re doing is working.
Mike Warkentin (17:06):
Wow. So that’s a huge retention thing, right? Because if she didn’t know that progress was happening, she might leave because she doesn’t see it happening. Right? So you have a huge retention tool in these 90-day Goal Review Sessions. They’re proven through Two-Brain data to increase retention at gyms. Two-Brain clients, average retention numbers are more than double that of the average gym owner. Our “State of the Industry” 2022 study showed that. So we’ve got a retention tool. Now you showcase. You can put this clan on a podium, right? So this client is now happy about this progress. You have an opportunity to say, “Hey, can I just pull out my phone and, you know, film a video of you talking? I wanna show you off.” And this person is often going to be very excited to do that. Now you’ve got a marketing asset that you can put up and show to prospective clients who have the same goals and say “that person is just like me. I wanna accomplish that.” Another thing you can do with a happy client, ask for a referral. Two-Brain has a whole template for that. And that’s a perfect time to do it. If the person isn’t getting the progress they want, that is a perfect time to say, “Okay, let’s take a look at some ways to speed this up and make it better.” And you can adjust the prescription—let’s say your personal training plan. Like, “I wanna make some adjustments to this.” That builds trust in the relationship. The other thing that you can do is you add something to the program. So I had many clients who just did fitness with me, and they didn’t lose weight. What’s missing? Obviously nutrition. Add a nutrition plan. What happens then at the next 90-day meeting? They’re making progress. Now that’s an upsell for the gym. It’s a huge increase in average revenue per member, but it also gets the clients results and gets the clients results faster. That is an increase in value, speed. Increased speed of results is worth money to clients. And we often see about 30% of clients in Goal Review Sessions will upgrade their prescriptions, and it will result in about a 30% increase in average revenue per member. Those are stats that Two-Brain has collected from our clients. Kyle, have you seen that kind of thing happening in your gym?
Kyle Counts (19:03):
Yeah, absolutely. And one of the things, again, like you use those Goal Review Sessions as you sit down with somebody, you may also find out that you’re gonna have clients that will get into the personal training, but they know it’s a stretch for their budget. Right? Group classes aren’t gonna get it done. Now we need to add the nutrition program, but they really can’t afford that extra a hundred dollars a month or whatever it is. You’re gonna charge for it, but guess what? You want a referral and that extra hundred? Super simple: “Hey, do you have a friend that’s like you? What if you brought that friend in and I lowered the cost for both of you? You work out together. Maybe I’ll keep your cost the same and I’ll give you the nutrition for free.” Now I just picked up another client. I mean, it’s a slight discount off the $70, but even if it’s $50, I just picked up another $600 a month. Cool. I’m good with that.
Mike Warkentin (19:52):
All because you’re having a conversation.
Kyle Counts (19:53):
So they give you the tools and they give you the tools in a practical form. Like I think that’s the biggest difference, right? There’s one thing just like, you know what? You can go on YouTube, you can go on Instagram, you can find people that give you all kinds of information, and a lot of it’s really good when it comes to fitness, but if it doesn’t work for you, or you’re not right there with them, they can’t help you if it’s not practically useful, right? Like this stuff is useful, it’s easy for you to follow. The hardest part for me is not gonna be the hardest part for one of you. The sales part isn’t the hard part for me. The hard part for me is doing all the reviews and stuff. I have a system. I didn’t have any paid employees before this, and now I have an employee that makes almost $40,000 a year. And you know what I don’t like doing? I like doing the reviews. I don’t like remembering when it’s time to do the reviews. So I just tell Cullen, “You tell me when it’s time to do ’em, and I’ll do ’em. And then you be in charge of telling me when, and if I don’t do what I’m supposed to, I give him a bonus.” That way it makes me accountable. Like, we all are gonna have those things in your business that you’re not great at. Cool. Have somebody help you. Hire somebody to do it. So, I don’t know, to me like Two-Brain’s so good at just making things easily understandable and followable for anybody who wants to try it.
Mike Warkentin (21:22):
So is the Prescriptive Model difficult to implement?
Kyle Counts (21:25):
Mike Warkentin (21:26):
Are there any obstacles that slowed you down and how’d you solve them? Anything important?
Kyle Counts (21:32):
Honestly the obstacles are just your own mentality. Like we all have an idea of what this was supposed to look like or what the job was supposed to be. And when you start really getting into the minutiae of “hey, these are the things that you have to do to make sure that your gym is running the way you want,” there are certain things you’re just gonna have to do that you didn’t want to do or you didn’t know you were gonna have to do before. So if you can just get out of your own mindset and say, “Hey, listen, instead of trying to tell you what I’m gonna do, I’m just gonna listen.” I mean literally like Jeff will tell you I’m a very smart guy. I’m very good with people. But when it came to this stuff, I have tried it my way, and it hasn’t worked. I have not made enough money, and I was ready to walk away. I literally was like, I’m sitting there thinking, “Okay, do I ride this thing out until my youngest graduates high school in two years and then I’ll just move on, let it go, and go back to work and do something else?” Until I found Jeff at that meeting and called him and started doing this. And I’m like, “Okay, now that business is great, why would I walk away from it?”
Mike Warkentin (22:35):
Now, would it be a mistake to say that the Prescriptive Model is just a gym-changing, life-changing thing for a gym owner?
Kyle Counts (22:44):
No, it really will be. I mean, truly like, my oldest graduates from school, college, on Saturday and I leave tomorrow morning at 10:45 to fly to New York for his graduation. I’ve got four clients tomorrow morning. I’ve got three clients tomorrow afternoon. I’ve got three more clients Thursday afternoon, and I’ve got four more clients Friday morning, and two more clients Friday afternoon, along with all of my group classes. I don’t have anything to worry about. I’m leaving, and it’ll be fine. It runs without me. I mean obviously it’s better when I’m here, but I don’t have to be here for this place to go.
Mike Warkentin (23:30):
Oh, it’s so great to hear because that gives you the freedom to do things with your family, which is what an entrepreneur should be able to do. And you would’ve been outta the industry if not for this. So, I mean, that’s a great coach that would not be there running a gym and helping clients in a small town that obviously needs you. So lemme ask you this as we close this out. Gym owners out there are listening, and they’re maybe skeptical about this. What would you say to them about the Prescriptive Model to help them understand why it’s important?
Kyle Counts (24:02):
Just give it a shot. The biggest reason that we were not successful in the past is we did not know what the client wanted. If you don’t know what the client wants, you cannot give that to them. If you can’t give the client what they want, no matter how much they like you, no matter how much they like the environment you bring, no matter how much they like the people at your gym eventually they will walk away. I guess it’s kind of the same thing when it comes to workouts. If you’re a coach out there and you design a workout and your client comes in and says, “Yeah, but I don’t wanna start with that movement. I wanna start with that movement.” And I can tell you how I would feel about that. And I’m sure all of the coaches out there would say the same thing: “No, no, no. There’s a method to the madness. There’s a method to why we’re doing it in this order.” Just like with the Prescriptive Model, it’s so simple to go, “Listen, this has been done by thousands of gym owners now, and it works.” I’ve got friends that I knew that owned gyms about an hour from St. Louis. They’ve owned gyms in St. Louis since I’ve been around CrossFit. I knew ’em when I was doing the Open 12 years ago. That’s how old I am and how long I’ve been doing this. And they’re doing this, too. They’re using the Two-Brain model as well. And these are guys that—they were successful before and now they’re just more successful. It’s like anybody that I’ve talked to that gets on this road finds a way to make more money than they thought they could.
Mike Warkentin (25:37):
So listeners, if you’re out there, I would encourage you to click the link in the show notes and you can read all about the Prescriptive Model if you are visual or if you would prefer to read it rather than listen to it. But that is Kyle’s story, and it’s not unique. That story with the Prescriptive Model has been repeated by many, many Two-Brain clients. If you wanna go further, book a call with us. That link is also in the show notes and you can talk to someone about how this model will help your business and all the other assets that Two-Brain has for clients. Kyle, it helped you five X revenue. We said double, but it sounds like five X.
Kyle Counts (26:10):
Hundred percent. And we’re still growing. We’re still growing. Like we have had two months since I started that we haven’t grown. And they were like one person we didn’t grow. Okay?
Mike Warkentin (26:21):
So you’ve got it figure it out now. Kyle, thanks so much for being here and sharing your story, and have a safe flight tomorrow.
Kyle Counts (26:28):
Mike Warkentin (26:28):
That was Kyle Counts. This is “Run a Profitable Gym,” where the world’s best gym owners tell you exactly what they’re doing so you can have the same success that they are. Please subscribe for more episodes on your way out. If you’re on YouTube, I would love it if you hit the like button and even left a comment. That would be great. Now here’s Two-Brain founder Chris Cooper with a final word.
Chris Cooper (26:49):
Hey, it’s Two-Brain founder Chris Cooper with a quick note. We created the Gym Owners United Facebook group to help you run a profitable gym. Thousands of gym owners just like you have already joined in the group. We share sound advice about the business of fitness every day. I answer questions, I run free webinars, and I give away all kinds of great resources to help you grow your gym. I’d love to have you in that group. It’s Gym Owners United on Facebook or go to gymownersunited.com to join. Do it today.