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How to Open a Gym With Dozens of Members on Day 1

How to Open a Gym With Dozens of Members on Day 1

Mike Warkentin talks to gym owner Chris Plentus about how he used part of the Start a Gym plan to add about 70 new members to his gym.
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On a white background, a photo of leopard-print swimwear bottoms.

When a Client Deadlifts in a Thong and People Are Upset

An Instagram influencer isn't wearing much clothing during training and people are upset. How does a good gym owner solve the problem?
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The Easy Way to Fire a Gym Client

The Easy Way to Fire a Gym Client

You know that problem client needs to go—so how do you solve the problem without misery? Chris Cooper has a plan for you.
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Not Every Client Is a Good Fit for Your Business

Not Every Client Is a Good Fit for Your Business

By allowing only the best clients into your gym, you'll create a great environment and your stress levels will drop dramatically.
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A closeup image of a very stressed man with his hands on his head.

Your Next Client Is Stressed and Terrified Right Now

New report suggests your messaging must appeal to consumers who are full of worry and too scared to even walk into a gym.
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Gym Contract Felon

Your Gym Contract Could Make You a Felon: Here’s How to Fix It

Matthew Becker of Gymlawyers.com explains how to make sure your contracts are up to code and don't get you in legal trouble.
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