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When to Listen to Your Clients (and When Not To)

Chris Cooper gives you an exercise to help you identify the select few clients who should instantly get your ear when they have feedback.
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A photo of an empty functional fitness gym with light streaming in through a window.

Poorly Attended Classes Are Costing You a Lot of Money

Here's how to calculate what you make per class—and what to do instead if a time slot is draining money from your gym.
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Her Gym Grossed $6k Per Month. Now It Pays Her $6k Per Month.

Her Gym Grossed $6k Per Month. Now It Pays Her $6k Per Month.

Ashley Kates provides incredible stats that show the effects of mentorship on her gym business in Lexington, South Carolina.
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How to Build a Referral Network for Your Gym

How to Build a Referral Network for Your Gym

Your clients aren't salespeople, even if they see the value of your service. But you can still use them to acquire more people just like them.
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Group of athletic seniors in an exercise class in a gym. Focus is on senior woman having fun with her fitness instructor.

Good Times for Gym Owners, Says New York Times

A new article reveals data that suggests the fitness industry is recovering from two years of pandemic-fueled hardship.
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The Secrets of Huge Client Counts in Coaching Gyms

The Secrets of Huge Client Counts in Coaching Gyms

Jake Fields has close to 300 members at his CrossFit affiliate. He shares exactly how he retains and acquires clients.
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