
Marketing Ideas for New Gym Owners
The best gym opening ideas for acquiring members before you cut the ribbon and making a splash with your grand opening.

The best gym opening ideas for acquiring members before you cut the ribbon and making a splash with your grand opening.

How gym retention will help you change lives while generating profit and creating stability at your fitness facility.

What’s changed because of the COVID pandemic? This fitness industry analysis details 3 major shifts in gyms.

Here are the numbers you need to run a successful fitness business—as well as some gym metrics you can ignore completely.

Opening a gym can be a dream or a nightmare. Here’s everything you need to know to start a profitable fitness business.

Starting a personal training business can be complicated, so we laid out everything you need to know to create your dream career.

Want to know who sponsors CrossFit Games athletes like Mat Fraser, Tia-Clair Toomey-Orr and Katrin Davidsdottir? Here’s your list!

Cathleen Turner left her job to open a gym. Now she’s got a thriving fitness business that gave her time to diversify with an ice-cream shop.

Certified Fitness Business Mentor Per Mattsson lays out step-by-step instructions to help you create and sell programming.