We teach gym owners how to build four marketing funnels. You don’t need to use all of them—but here’s why you might want to.
Gym owner Kelly Lorenz dramatically improved her average revenue per member, and she explains exactly how she did it.
Chris Cooper explains how our Top 10 gyms posted average revenue per member scores from $427 to almost $800 in December 2023.
Ben Bergeron and John Franklin discuss excellence in the gym business. Essential listening for entrepreneurs chasing virtuosity.
If you had an hour to land a new client, could you do it? What if you reviewed our sales priority chart and chose one battle-tested tactic?
John Franklin and Jack Wheeler discuss how gym owners can work to become the No. 1 fitness brand in their area.
Mike Warkentin prompts Chris Cooper to reveal the strategies behind his success in making his gym the obvious choice in his town.
Struggling to create social proof? Here’s a simple way to turn a short interview with a client into a blog that might bring in new members.
John Briggs wrote the “The 3.3 Rule” to help entrepreneurs preserve the energy and focus they need to build stable, profitable businesses.
