
The Five Pillars of Retention: Consistency and Referrals
To maximize retention in your gym, every client must have the exact same experience. If they do, they’ll tell their friends.

To maximize retention in your gym, every client must have the exact same experience. If they do, they’ll tell their friends.

Chris Cooper lays out two more key elements of retention in a gym: fame and compatibility. Focus on them to keep clients longer.

Chris Cooper lays out the five keys to length of engagement in a gym and digs into the first one: Your clients must accomplish their goals.

The energy of a huge group of top entrepreneurs who share the same goals and come together to learn is massive.

Wish you could find a way to give your gym’s staff members the tools they need to build careers and generate revenue? Here it is.

A fired-up Chris Cooper explains how his annual gathering for fitness entrepreneurs can revitalize a business owner.

The tactics that get you to 150 gym members are not the same tactics that get you beyond that number. Here’s what you need to know.

Chris Cooper reveals the March 2023 client-count leaderboard and shares tips from the gym owners who earned Top 10 spots.

To boost client totals at your gym, you must onboard new members properly. If you don’t, your new additions will soon be alumni.