A crash course in financial literacy for gym owners: Chris Cooper breaks down a profit-and-loss statement for a gym.
In the best gyms, every new client represents two or more new members. Here’s how to get clients to bring their friends.
Chris Cooper lays out four critical questions you must answer if you want to add members to your gym in 2025.
Local laws can make “nutrition coaching” complicated, but no one can stop you from helping clients build healthy habits.
No one is saying group classes are bad. But I am saying that some fitness clients prefer other options—premium options.
You don’t need to ditch group coaching—but you should offer premium options for high-value clients who really want them.
John Franklin supplies four great alternatives so you don’t gut your profit with holiday sales promotions.
Thinking of slashing prices for Black Friday? You need to read this first before you punch holes in your fitness business.
Gym owners know fat-melting creams are BS, but many still swallow hooks thrown out by “business experts” who don’t have a shred of data.
