Author: Chris Cooper

To show progress as an entrepreneur, a set of stone stairs are labeled with the words Founder, Farmer and Tinker.

In and Out of Tinker Phase

“Yes! I made it across the finish line! My business is self-sustaining, I’m building my million-dollar wealth platform, and I’m never going back! My staff

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The black and gold Two-Brain Radio podcast logo.

Two-Brain Radio: Sasha Kone

Mateo: 00:00 – Hey, it’s Mateo Lopez of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast, I’m talking with Sasha Cohen from Endless

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Two gray dragons fly overtop of a castle on a hill and breathe orange flames down on it.

The Failure Fantasy

“What if it all just went away … and it wasn’t my fault?” Many entrepreneurs secretly harbor a “failure fantasy.” After making the leap from

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A stressed woman in a gray sweater looks up from between two stacks of books in a library.

Overwhelm

It doesn’t matter who reads the most books. That’s not the contest. The contest is “who can build a sustainable gym that pays you really

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A gold mail slot in a dark wooden door with a sign that reads "no junk mail."

Permission Marketing

Email marketing works. Spam doesn’t. Good emails are part of a conversation. Good emails include things your readers care about (I call mine “love letters”).

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